Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-end … Read the full story by Laurie Sullivan

The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standard … Read the full story by Joe Mandese

The same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the full story by Tanya Gazdik

Sports made up six of top 10 shows by spend for auto brands in April, and nearly 40% of all spend for the month. Read the full story by Tanya Gazdik

The Rev. Billy Graham emerges from a new two-hour television documentary as a towering, heroic figure of 20th century American history. Read the full story by Adam Buckman

Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to a defined event such as a … Read the full story by Joe Mandese

The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national TV ad revenues. The Media Rating … Read the full story by Wayne Friedman

The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with investors and Wall Street analysts, has … Read the full story by Joe Mandese

David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the full story by Karlene Lukovitz

With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%. Read the full story by Karlene Lukovitz

Suddenly, the legitimacy of the Golden Globe Awards is being called into question -- although the various flaws in the Hollywood Foreign Press Association have been known for years. Read the full story by Adam Buckman

Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. Read the full story by Laurie Sullivan

A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. Read the full story by Wendy Davis

On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s overall value in a note to … Read the full story by Joe Mandese

Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights into post-pandemic trends. Read the full story by Laurie Sullivan

The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying "Samsung TV Plus," its free, ad-supported … Read the full story by Joe Mandese

Standard Media Index produced an interesting "thought experiment" in its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report. The report, which is chockfull of trending data … Read the full story by Joe Mandese

With "no visible logo or pattern," brand aims "to be the foundation building blocks for translating each individual's style," says president of global creative. Read the full story by Sarah Mahoney

Organic revenue fell 2.4% for the period but March showed a gain of 2.5%. The company gave a shoutout to U.S. media operations which were up mid-single digits in Q1. Read the full story by Steve McClellan

The seven-year deal, which starts in 2022, is reportedly worth about $550 million. Read the full story by Karlene Lukovitz