In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. The buys, which the agency dubs … Read the full story by Joe Mandese

With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three months ago, according to a new … Read the full story by Joe Mandese

"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. Read the full story by Tanya Gazdik

Lawmakers are concerned that the in-pilot program, which offers prioritized recommendation algorithms in return for artists taking lower royalty rates, could trigger a financial "race to the bottom" for artists … Read the full story by Karlene Lukovitz

In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media consumption toward … Read the full story by Joe Mandese

Former President Donald Trump has shut down his blog, which launched last month to worldwide headlines but failed to draw much of a following. Read the full story by Wendy Davis

Without admitting wrongdoing, publisher agrees to $187,500 fine for election law violation ending its involvement. Read the full story by Ray Schultz

The ad industry is asking Colorado lawmakers to reject a proposed privacy law that would require companies to honor residents' requests to opt out of targeted advertising -- including requests … Read the full story by Wendy Davis

GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency market as the media agency-of-record for Coinbase, a publicly traded exchange for buying and selling cryptocurrencies such as Bitcoin. Read the full story by Joe Mandese

The actor became one of TV's most beloved stars thanks to "The Mary Tyler Moore Show" and "The Love Boat." Read the full story by Adam Buckman

What is the value of video content? In the case of Amazon's acquisition of MGM Studios, this particular motherlode is worth $8.45 billion. Read the full story by Adam Buckman

The many challenges of how to name a new company are summed up in Discovery Inc.'s decision to rename itself Warner Bros. Discovery. Read the full story by Adam Buckman

Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtual … Read the full story by Joe Mandese

Google will change its crypto ad policy in August. The company provides details in an update to its financial products and services webpage. Google will also make changes to its … Read the full story by Laurie Sullivan

In what may be the best examples of corporate altruism, Reckitt is teaming up with the Ad Council to promote a public service ad campaign that, if successful, could actually … Read the full story by Joe Mandese

Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. Read the full story by Les Luchter

IPG Mediabrands' Magna unit has named Elijah Harris executive vice president-global digital partnerships and media responsibility, a new position at the company that reflects its push to advocate a more … Read the full story by Joe Mandese

Data shows a year over year increase of 5.5% in diverse talent overall in the U.S., which now represents 32% of the company's 21,000 employees in the country. Read the full story by Steve McClellan

Levy, 79, will continue to serve as Chairman of the Groupe's Supervisory Board, a role he assumed in 2017 after being succeeded in the CEO post by Arthur Sadoun. Read the full story by Steve McClellan