What unites Americans? Generally speaking, the Fourth of July does. And so do hamburgers. Read the full story by Adam Buckman

"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. Read the full story by Steve Ellwanger

This summer may prove to be one of the hottest in modern history, and while that may be an anathema for human comfort and health conditions, it could be a … Read the full story by Joe Mandese

Recognizing that there is a rapidly expanding marketplace for videos providing calming scenes of our natural planet, Interpublic's R/GA unit has launched a new, ad-supported YouTube channel in which all … Read the full story by Joe Mandese

In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media's "air pollution scoreboard" data and … Read the full story by Joe Mandese

The planned combination had been on the drawing board for a while, but the COVID-19 pandemic accelerated the company's plans. Dana Maiman will lead the combined operation. Read the full story by Amy Corr

In a move urged by the ad industry, the Supreme Court Thursday struck down a California policy that required charities to disclose donors' identities to the state attorney general. Read the full story by Wendy Davis

Broadcasting skills such as those possessed by Marv Albert represent a dying art in today's anything-goes media world. Read the full story by Adam Buckman

Project Bernanke reportedly boosted its own ad-buying platform over competitors. This was not disclosed to publishers selling ads through Google's ad-buying systems. It generated hundreds of millions of dollars in … Read the full story by Laurie Sullivan

Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fraud scheme that took control of accounts of users who worked at ad and marketing agencies. Read the full story by Wendy Davis

The Supreme Court will consider whether a Texas city's restrictions on digital billboards runs afoul of the First Amendment. Read the full story by Wendy Davis

CTV ad spending in the U.S. is projected to hit nearly $21 billion this year, and will grow at an annual rate of about 23% through 2030, reaching about $100 … Read the full story by Joe Mandese

ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or so range. Read the full story by Wayne Friedman

The numbers also include advertisers buying into premium streamer HBO Max for its new ad-supported option. "We have several new brands jumping in feet first, alongside our long-term partners, who … Read the full story by Wayne Friedman

In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research on digital device usage and account … Read the full story by Joe Mandese

The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others as long as … Read the full story by Joe Mandese

I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are some observations. Read the full story by Brian Monahan

After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. Read the full story by Joe Mandese

Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasdaq Wednesday after the company's first day of trading under the ticker IAS. Read the full story by Laurie Sullivan