Microsoft has updated its Audience Network policies and will no longer allow brands or companies to run ads related to health supplements and vitamins, gambling, lawsuits, and end-of-life products and … Read the full story by Laurie Sullivan
The ad industry revision comes as U.S. consumer price inflation hits a 31-year high in October. Read the full story by Joe Mandese
Vizio says there were fewer smart TV shipments to retailers -- down 36% to 1.4 million vs. the third quarter a year ago. Read the full story by Wayne Friedman
Hiroshi Igarashi succeeds Toshihiro Yamamoto as president-CEO. Wendy Clark remains global CEO of Dentsu International. Read the full story by Joe Mandese
The Tokyo-based advertising and marketing holding company reported groupwide organic revenue growth of 27.8%. U.S. Q3 organic growth was 16% which the company said was driven by a 25% growth … Read the full story by Steve McClellan
The Senate Commerce Committee will hold a hearing on the nomination of privacy expert Alvaro Bedoya to the FTC and the re-nomination of Jessica Rosenworcel to the FCC on Wednesday. Read the full story by Wendy Davis
Ad spend growth comes with more complexity for the agency, creating a drag on operational efficiency and with brands leveraging power to drive down their margins. Can you blame us? Read the full story by James Schwartz
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow users to opt out of personalization based on "opaque" algorithms -- ranking systems based on web-browsing history and other … Read the full story by Wendy Davis
"Mayor of Kingstown" is about two brothers in a small fictional city -- one who is the mayor and the other who is a shady fixer. Read the full story by Adam Buckman
An Austin, Texas ordinance that only allows digital billboards on an advertiser's premises doesn't "skew the marketplace for speech or suppress any ideas," a lawyer for the city told the … Read the full story by Wendy Davis
The company noted in its Q3 earnings report issued Wednesday that some profits would be diverted to invest in technology and new service areas as part of its effort to … Read the full story by Steve McClellan
A sex scene in the first episode of the new Showtime drama "Yellowjackets" raises eyebrows and questions. Read the full story by Adam Buckman
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are. Read the full story by Joe Mandese
Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate ad targeting with promotions based on peoples' interactions with content related to health, race … Read the full story by Laurie Sullivan
Carat and WPP were the incumbents. Following a formal review, Havas Media Group has won the media services account for IAG's Iberia, Vueling, LEVEL and IAG Cargo brands. Read the full story by Joe Mandese
The print execution features first names from various cultures overlaid with a particular pronoun. Read the full story by Colin Kirkland
The company is in talks with national TV networks to use Comscore measurement as currency, CEO Bill Livek told investors in Q3 earnings call. Read the full story by Karlene Lukovitz
When the need for advertising revenue runs up against a question of ethical treatment of users, it will always be Facebook's ethics that give way. Read the full story by Gord Hotchkiss
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand TV marketers have also shifted 20% … Read the full story by Wayne Friedman
The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner. Read the full story by Steve McClellan
If Greta Thunberg is right and climate summits are nothing more than "PR events," then maybe it's time marketing pros take some ownership for it. Read the full story by Joe Mandese
Globally, the most common forms of discrimination in our industry occur on the basis of family status and age, not gender or skin color. Read the full story by Maarten Albarda