Havas Media Group has won the media services account for International Airlines Group's Iberia, Vueling, LEVEL and IAG Cargo brands, following a formal review.
The assignment, which represents global services, bills $70 million, according to Comvergence estimates.
“The functions of our marketing departments have evolved," the company said in a statement announcing HMG's win and acknowledging the contributions of its previous agencies, Carat and WPP.
The air travel and cargo shipping marketer singled out a "tailored solution" from HMG that includes data, insights and and "ROI measuring approach."
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