The deal with NewsGuard is exclusive to IPG clients, and covers 117 programs on 27 networks. Read the full story by Joe Mandese

Audible didn't confirm participants but it's believed that the company has issued invites to WPP, Interpublic, Omnicom and Publicis and possibly others to participate in the review, according to sources. Read the full story by Steve McClellan

The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the full story by Joe Mandese

The question you should be asking yourself is which one of us actually wrote that. Read the full story by John F. Kennedy Jr.Joe Mandese

A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth. Read the full story by Joe Mandese

Dotdash, a unit of Barry Diller's Interactive Corp/IAC, has closed its acquisition of Meredith Corp's print and digital magazine business. It now owns iconic titles. Read the full story by Tony Silber

TV's activist role in enabling America's addiction to fattening food continues this week with yet another baking competition. Read the full story by Adam Buckman

The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services. Read the full story by Karlene Lukovitz

Domino's is giving local restaurants a $130,000 boost, with gift cards meant to help them get out from under third-party delivery fees. Read the full story by Sarah Mahoney

Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." Read the full story by Joe Mandese

The new analysis from NewsGuard finds 53% of Facebook's and 50% of Twitter's superspreaders are still actively publishing misinformation about the pandemic. Read the full story by Joe Mandese

Steele has led Carat USA for the last two years. Earlier she spent more than a decade in leadership roles at its media agency Starcom. Read the full story by Steve McClellan

Twitter co-founder Jack Dorsey, who posted the world's first tweet, today posted his last one as Twitter CEO. Dorsey announced he is stepping down and will be replaced by CTO … Read the full story by Colin Kirkland

One can only imagine what went through John Wren's head when news broke Friday that the name of the latest COVID variant is Omicron. No, not Omnicom, but close enough. Read the full story by Joe Mandese

Today, the United Nations sexual and reproductive health and rights agency (UNFPA) launched its new "bodyright" campaign, with a copyright symbol for human bodies. Read the full story by Colin Kirkland

MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' Jeff Larson, GroupM's Christian Juhl, IPG … Read the full story by The Editor

In national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle hot sauce. Read the full story by Steve Ellwanger

PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, build on continuous storylines, and blend digital art into real-life spaces. Read the full story by Colin Kirkland

The expansion follows five years of double-digit revenue growth and the addition of clients in the area including Atlanta-based Newell Brands which joined the Empower client roster earlier this year. Read the full story by Steve McClellan

Law succeeds Angela Steele, who left to take a senior role at rival Publicis. Read the full story by Joe Mandese