Cadbury has been doing Easter-themed advertising since at least 1994. This year, Cadbury named Annie Rose, an English Doodle from Cincinnati, as its Easter bunny. Read the full story by Todd Wasserman

One day after Elon Musk offered to buy Twitter for $43 billion, the social media company announced the adoption of a limited duration shareholder rights plan (the "Rights Plan"), otherwise … Read the full story by Colin Kirkland

"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said. Read the full story by Joe Mandese

"Alternative currency is not just a question of research and methodology. It's about operationalizing it." Read the full story by Joe Mandese

OMG's new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others. Read the full story by Richard Whitman

Growth in North America remained strong at 8.1%, where data unit Epsilon was called out as a key performer. Digital transformation division Publicis Sapient was also cited as a key … Read the full story by Steve McClellan

The ARF Audiencexsicence conference opened by putting "impressions" on a nebulous note, but didn't resolve whether "attention" should replace it as currency. Read the full story by Tony Jarvis

The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the full story by Tony Jarvis

The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the full story by Joe Mandese

"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)." Read the full story by Joe Mandese

"The thing [Putin] did not fully anticipate is the degree to which the nature of war has changed where everybody is seeing exactly what is happening on a real-time basis." Read the full story by Joe Mandese

Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report from the Interactive Advertising Bureau and … Read the full story by Laurie Sullivan

Obama cited "product design" for disinformation's undermining of democracy, suggesting the outcome isn't unintentional, but engineered explicitly. Read the full story by Joe Mandese

The high-profile publishing sponsorship comes after ABC rejected the pregnancy-relevant brand's Oscar commercial. Read the full story by Joe Mandese

"He's not going into Ukraine, OK, just so you understand. He's not going to go into Ukraine, all right? You can mark it down. You can put it down. You … Read the full story by Joe Mandese