With COVID precautions in place, the only thing that should be super-spreading at the Upfronts is the message that ad-supported TV is alive and well. Read the full story by Adam Buckman

On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfront is funny and entertaining. But it is also savage. Read the full story by Adam Buckman

Where do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company's Upfront Wednesday morning. Read the full story by Adam Buckman

At Fox's upfront prime-time press conference, Gambelli said Fox is seeing strength in technology, streaming platforms, financial services, and cryptocurrency marketers -- partly driven by its younger-skewing audience and strong … Read the full story by Wayne Friedman

The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuously absent from the Fox News Media Upfront on Monday. Read the full story by Adam Buckman

Can an old-school media planning strategy help prevent hate speech contributing to domestic terrorism? Sounds like a simple formula to me. Read the full story by Joe Mandese

At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution that will allow advertisers to set limits on ad frequency. Read the full story by Laurie Sullivan

Nielsen says this gives media buyers and advertisers an easier way to evaluate CTV inventory and unique reach data -- a new "total" option that includes all streaming players and … Read the full story by Wayne Friedman

The CNN network will eschew partisan "extremes," forge a "disruptor" morning news show, and launch a Sunday night show for Wallace. Read the full story by Karlene Lukovitz

Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier and 43% in April 2020. Read the full story by Joe Mandese

Utah Republican Mike Lee led a bipartisan group of senators in introducing legislation that would focus on "conflicts of interest" in advertising technology and force Google and others to break … Read the full story by Laurie Sullivan

The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to advertisers and agencies. Read the full story by Wayne Friedman

Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% from the 2017-2018 TV season, which came in at $17.2 billion. Read the full story by Wayne Friedman

The new firm, Tingley Lane Trading, is named after the street where VaynerX Chairman Gary Vaynerchuck launched his first lemonade stand. Joshua Smith will lead the company as president. Read the full story by Steve McClellan

The ride-share company spends an estimated $12 million on media annually according to agency research firm COMvergence. The bulk of that spending-over $11 million--is allocated to digital channels. Read the full story by Steve McClellan

They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the full story by Joe Mandese

Cold War-era Berlin emerges once again as a focal point for a stylish, sexy, eye-catching TV thriller. Read the full story by Adam Buckman

The agency veteran has spent most of his career in Chicago and before joining Empower last year was an executive vice president at Publicis Media's Spark Foundry in Chicago. Read the full story by Steve McClellan

The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability. Read the full story by Richard Whitman

Regardless of what happens with Elon Musk and Twitter, at least he's gotten us thinking more about the role of algorithms, and especially the rights of users to both understand … Read the full story by Joe Mandese

Nielsen was downgraded to "market perform" from "outperform" following the expiration of its "Go-Shop" period. Read the full story by Joe Mandese

The company said it took an approximately $110 million write-down related to exiting its operations in Russia as a result of that country's invasion of Ukraine. The firm is still … Read the full story by Steve McClellan

Abortion ads, which had been averaging about 2,000 airings weekly, soared to nearly 20,000 following the leak. Read the full story by Joe Mandese

The new policy aims to combat false and potentially harmful information during armed conflicts, public health emergencies and natural disasters. To determine whether a tweet is misleading, Twitter says it … Read the full story by Colin Kirkland

"Linda was the consummate media maven, colleague, mentor and friend," said Fay Ferguson, co-CEO of Burrell Communications, where Jefferson handled media. Read the full story by Joe Mandese