"Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the funding environment," BMO's Daniel Salmon writes … Read the full story by Joe Mandese

Google has reportedly proposed splitting parts of its business that auction and place ads on websites and apps into a separate entity under Alphabet. The DOJ appears to be preparing … Read the full story by Laurie Sullivan

If the metaverse materializes into a globally adopted reality, creator marketing will likely play a major role in brand success. Read the full story by Colin Kirkland

The move is part of a years-long effort by the holding company to simplify and streamline operations in part by combining agencies with complimentary capabilities. Read the full story by Steve McClellan

More than 2,000 people have registered online to attend the nine-day event, Mini USA's Caryn Grun tells "Marketing Daily." Read the full story by Tanya Gazdik

I realized the culture had taken an odd turn when I spied a coffee mug in a store window that said, "Namaste, Bitch!" Read the full story by Adam Buckman

Gardiner is departing to take a chief marketing officer position at a non-automotive company, sources told "Marketing Daily." Read the full story by Tanya Gazdik

Lawmakers on the Senate intelligence committee are urging the FTC to investigate TikTok over reports that employees in China have accessed data about people in the U.S. who use the … Read the full story by Wendy Davis

Two-thirds of Americans say they're more likely to vote for a candidate in November who supports passing a law giving all Americans the legal right to abortion, according to the … Read the full story by Joe Mandese

RuTarget, the ad-tech firm owned by a Russian state bank, had visibility into Google's user data until late June. Senate Intelligence Committee Chairman Mark Warner sent a letter to Google … Read the full story by Laurie Sullivan

Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit. Read the full story by Joe Mandese

Faced with pressure from civil rights groups and Democratic lawmakers, Google now says it will shed data showing that people visited abortion clinics or other "particularly personal" locations. Read the full story by Wendy Davis

The Seattle-based ecommerce company is turning the current scary-high inflation rate into a weekly discount, announced every Friday until the first day of school. Read the full story by Sarah Mahoney

Margo Kahnrose, CMO of Skai, says the company's long-term goal is to connect marketers to any marketing channel from its platform. Read the full story by Laurie Sullivan

"The fastest-growing area of training is the demand for addressing capability gaps in ad tech and martech (42% in 2022 vs. 26% in 2019)," the report also found, citing it … Read the full story by Joe Mandese

Responding to the Supreme Court's reversal of Roe v. Wade, President Joe Biden on Friday issued an executive order that aims to protect the privacy of abortion seekers. Read the full story by Wendy Davis

Then check out the latest spot, which features comfort-inducing moments. Read the full story by Todd Wasserman