"Even with everything which has happened in recent months, the advertising recovery remains strong on a global scale," Dentsu's Peter Huijboom says. Read the full story by Joe Mandese

If you're looking for an example, companies like Bored Ape Yacht Club, Goblintown and ZenAcademy are already ahead of the curve with strong communities, shared values and ownership through tokenization. Read the full story by Barry Lowenthal

Overall, 81% of participants in a study felt their NFT was a good investment, and over a third said they bought to resell for a profit. Read the full story by Colin Kirkland

Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of a new "Forrester Wave" analysis. Read the full story by Joe Mandese

A new survey from Deloitte suggests parents' worries about inflation are not going to slow down back-to-school expenditures. Read the full story by Sarah Mahoney

"I'm not saying you just let the machine do the work," she says, "but it's a really helpful framework for a planner to work with and get the answer within … Read the full story by Joe Mandese

Each year at the Emmys, broadcast TV devotes three hours of precious prime time to promoting the major streaming services for free. Read the full story by Adam Buckman

Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering. Read the full story by Laurie Sullivan

Opinions among journalists vary based on how they view "misinformation," while opinions among average Americans vary based on their trust in news. Read the full story by Joe Mandese

The Emmys have nominated commercials annually since 1997. This year's Outstanding Commercial winner will be announced in September. Read the full story by Adam Buckman

Twitter on Tuesday sued Tesla CEO Elon Musk for seeking to scrap a deal to acquire the social media platform for $44 billion. Read the full story by Wendy Davis

Consumers spent $74.1 billion in June 2022, with more than $451.7 billion spent online year-to-date -- up 7.5% year-over-year, according to the Adobe Digital Price Index (DPI) released Tuesday. Read the full story by Laurie Sullivan

To introduce its 12 new sandwiches, Subway drafts Charles Barkley and Tony Romo, who faux-spar their way through the menu introductions. Read the full story by Sarah Mahoney

"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy and identity protection, writes. Read the full story by Wendy Davis

The company spends an estimated $55 million on measured media annually, of which about two-thirds is allocated for digital channels, according to agency research firm COMvergence. Read the full story by Steve McClellan

While the first foray into the metaverse for many marketers is branded NFTs, they ranked dead last in importance to Americans surveyed recently by Forrester Research. Read the full story by Joe Mandese

Nothing, according to actor Christopher Meloni. He's shown doing just that in this Peloton ad. Read the full story by Todd Wasserman

A new History Channel series about the Colosseum in Rome places this famous, ancient arena at the very center of world history. Read the full story by Adam Buckman

The former Unilever tea division was sold last month for $4.5 billion and spends about $70 million annually on measured media. Read the full story by Steve McClellan

When exactly did one of the greatest agency brands change one of the greatest agency mottos from "Truth Well Told?" Read the full story by Joe Mandese