We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen … Read the full story by Joe Mandese
Half a dozen of the most hotly contested states are projected to spend more than half a billion, including California ($755 million), Pennsylvania ($609 million), Illinois ($606 million), Arizona ($600 … Read the full story by Joe Mandese
National TV ad spend for Q2 was down 1%, with cable TV nets dipping 1% and broadcast nets 2% lower, while U.S. syndication was up 6%, according to Standard Media … Read the full story by Wayne Friedman
Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which … Read the full story by Laurie Sullivan
Fast-food giants fight back against inflation by shrinking their value menus, and sometimes downsizing their entrees while raising prices. Read the full story by Todd Wasserman
MediaCom U.S. CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom's Global Chief Innovation Officer. Read the full story by Steve McClellan
The FTC on Thursday officially began the lengthy process of crafting privacy rules that could restrict online data collection. Read the full story by Wendy Davis
The FTC is seeking public comment on "commercial surveillance," meaning the "collection, aggregation, analysis, retention, transfer, or monetization of consumer data and the direct derivatives of that information." Read the full story by Wendy Davis
FTC Commissioner Alvaro Bedoya said this week that "any company that collects, retains, or uses location data should think hard about how to better protect their users," Read the full story by Wendy Davis
Lawyers for the DOJ have interviewed publishers that work with Google in a new round of talks to update facts and gather additional details before filing an antitrust lawsuit against … Read the full story by Laurie Sullivan
One question is: How does Netflix quantify its viewership? Minutes spent watching? Episodes binged? Time spent on the home page grazing? Read the full story by Adam Buckman
The retailer reportedly is seeking to bundle in streaming content to drive Walmart+ membership growth. Read the full story by Karlene Lukovitz
The game show is similar to Jenga, and also to the piling of building blocks by small children who then become delighted when "all fall down." Read the full story by Adam Buckman
Without the Olympics, NBA Finals and Stanley Cup, spending was down for automakers like Toyota and others that sponsor major sporting events. Read the full story by Tanya Gazdik
One of the largest sources of media planning research, GfK said the new "regimen" can reduce respondent bias by 33%. Read the full story by Joe Mandese
Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers." Read the full story by Wayne Friedman
This year, the four legacy broadcast networks do not have all that much to promote when it comes to new fall content. Read the full story by Adam Buckman