A composite of 40 of the biggest pure-play digital companies, GroupM said it is a "high-intensity" ad category that has been fueling much of the overall industry's growth. Read the full story by Joe Mandese
Meta this week officially rolled out two account types that will replace traditional personal social media account logins used to access the company's virtual reality platform. Read the full story by Colin Kirkland
Nielsen says it has postponed approval of its 'Big Data' viewing information from set-top boxes and smart TVs "for transaction purposes," to be included in its national TV ratings service … Read the full story by Wayne Friedman
The reality is he trails Barack Obama by a margin of two-to-one in another key media metric: post-presidency news coverage. Read the full story by Joe Mandese
As people pull back on apparel spending, retailers are increasing promotional markdowns. Read the full story by Sarah Mahoney
As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed results 2022 results and the implications … Read the full story by Joe Mandese
The news anchors utilize the same "photoreal" technology the developer Hour One uses to produce virtual avatars used by marketers to supplement real people for customer service, support and product … Read the full story by Joe Mandese
iHeartLand is a state-of-the-art entertainment space that creates a venue for music and gaming, built using Fortnite's Creative toolset. Featuring music and podcast performances, it gives fans a chance to … Read the full story by Laurie Sullivan
The biggest problem with Disney's Tomorrowland was that the future kept becoming the present -- and, in doing so, it became no big deal. Read the full story by Gord Hotchkiss
Google said Thursday that it will only show verified abortion clinics in response to search queries for "abortion clinics near me" Read the full story by Wendy Davis
Is connected TV the new prime- time? And if so, how much of it is coming from the long-tail, YouTube, and other sources that we still don't define as television? Read the full story by Joe Mandese
In the modern digital TV/video world, streaming bundles are on the rise -- even homemade ones. But are they really what consumers want? Read the full story by Wayne Friedman
The true lookalike links between most segment members have become tenuous at best and most likely specious. Read the full story by Dave Morgan
Russia's leading search engine Yandex on Tuesday agreed to sell its news aggregator and home page to rival VK. The move will further limit Russians' access to independent media. VK … Read the full story by Laurie Sullivan
Facebook has agreed to pay $37.5 million to settle a class-action lawsuit alleging that the company collected users' IP addresses, which offer general information about location, in violation of a … Read the full story by Wendy Davis
The $15 "Footlong Pass" subscription offers 50% off a footlong sandwich each day in September. Read the full story by Todd Wasserman
"We are concerned that several provisions in the proposed regulations contravene the clear text" of the law, the ANA, IAB and others tell the California Privacy Protection Agency. Read the full story by Wendy Davis
The advertising trends are not good for news publishing brands. And that's not good for democracy. Read the full story by Joe Mandese
Larry David has agreed to write, produce and star in yet another season of "Curb Your Enthusiasm" for HBO. Read the full story by Adam Buckman
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly period -- down 31% to $158.1 million from the prior-year period. Read the full story by Wayne Friedman
Federal court judge in Texas granted yet another motion from tobacco companies to postpone new warning labels until Oct. 6, 2023. Read the full story by Steve Ellwanger
"As the number of EV cars on the road increases and consumer adoption grows, ad-supported business models will play a key role in driving the evolution of consumer transportation," says … Read the full story by Joe Mandese
"House of the Dragon" was HBO's best result for any episode since the final episode of "Game of Thrones" in 2019. The series finished its strongest week ever on HBO … Read the full story by Wayne Friedman