The supplement, which appears in around 700 newspapers nationwide, will publish its last print edition on November 6. Read the full story by Ray Schultz
At a time when GroupM has been soul-searching the definition of media "line items," it just defined one of the biggest and fastest growing of them all: "retail media." Read the full story by Joe Mandese
Retail media will total $101 billion this year, rising to $160 billion by 2027, according to GroupM's estimates, but the agency said it could grow to as much as $500 … Read the full story by Joe Mandese
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue to lead the advertising pullback amid … Read the full story by Joe Mandese
With the exception of Disney, all of the Big 5 media suppliers took revenue hits in August due to key ad category pull-backs. Read the full story by Joe Mandese
"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate Scott-Dawkins says of GroupM's soon-to-be-released retail … Read the full story by Joe Mandese
A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending. Read the full story by Sarah Mahoney
With streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewers solve the discovery problem. Read the full story by Dave Morgan
YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at the company's Made on YouTube event, … Read the full story by Laurie Sullivan
For now, it's unclear whether the sweeping primetime changes will remain after the elections. Read the full story by Karlene Lukovitz
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. Walmart recently announced a partnership with … Read the full story by Laurie Sullivan
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new … Read the full story by Joe Mandese
Dunnhumby's new report shows how Inflation is scaring shoppers into new supermarket preferences. Read the full story by Sarah Mahoney
The firm issued a profit warning a few weeks ago to prepare investors. The latter didn't seem to be concerned, as S4 shares rose nearly 10% on the London Exchange … Read the full story by Steve McClellan
The head of GroupM's U.S. investment strategy Thursday called for industry action to get the major TV set manufacturers to begin pooling their ACR data to create a national footprint … Read the full story by Joe Mandese
With the outcomes under its belt, the MRC is now in the process of creating a framework for standardizing next-generation processes such as AI and machine learning that increasingly are … Read the full story by Joe Mandese
Bedeviled by outrage-mania for its comedic ethnic stereotypes, "The Simpsons" takes on that subject in its 34th-season premiere on Fox. Read the full story by Adam Buckman
The main idea is to help business leaders get a bipartisan read on key issues in today's polarized landscape and more importantly get a sense of how their clients, other … Read the full story by Steve McClellan
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My personal opinion was, 'Really, I never … Read the full story by Joe Mandese
The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. Last May, Pepsi announced it was … Read the full story by Wayne Friedman
New scripted shows are in short supply in the new fall network lineups, but unscripted shows are plentiful. Read the full story by Adam Buckman