Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in July. The consensus outlook for 2023 … Read the full story by Joe Mandese

JT Batson, founder and CEO of MediaOcean rival Hudson MX, has been named CEO and general secretary of the U.S. Soccer Federation. Investors Michael and Alex Kassan are stepping in … Read the full story by Joe Mandese

Fans can't wait for the beauty and fashion mogul to make halftime magic. Read the full story by Sarah Mahoney

The good news is that in an era of ubiquitous instant photography, Polaroid is still in business. The bad or good news, is that they're now in the music business. Read the full story by Joe Mandese

The impact reaches far beyond TikTok's search-engine capabilities, and means it can broaden and improve on its ad-targeting capabilities, as the ad industry continues to eliminate cookies in browsers to … Read the full story by Laurie Sullivan

The Chamber of Commerce, Business Roundtable, Privacy for America and others are asking the FTC for extra time to weigh in on the FTC's "commercial surveillance" initiative, which could result … Read the full story by Wendy Davis

The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry and consumer mindsets about the climate crisis. Read the full story by Joe Mandese

Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. Read the full story by Karlene Lukovitz

Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID resolves different linear and digital audiences … Read the full story by Wayne Friedman

In "So Help Me Todd," a mother and her grown son are an oil-and-water twosome right out of the "Odd Couple" mold. Read the full story by Adam Buckman

The NRF predicts consumers will spend $10.6 billion on Halloween this year. Microsoft's research suggests three tricks for successful campaigns leading up to Halloween. Read the full story by Laurie Sullivan

TikTok removed over 113 million video clips from April-June this year -- an 11% increase over Q1. The company says the removal of content is mostly proactive, occurring before users … Read the full story by Colin Kirkland

4A's President and CEO Marla Kaplowitz says that agency executives should focus on three key areas as they prepare for the next year, including talent, business development and financial stewardship … Read the full story by Steve McClellan

Company will be "somewhat smaller" by year-end, CEO acknowledges during Q&A with employees. Read the full story by Karlene Lukovitz

Sherman will depart at year's end. He's taking on a full-time marketing and communications professorship at the UNC Hussman School of Journalism and Media starting next spring. Read the full story by Richard Whitman

IPG said it was working with climate change consultant Planet + Purpose Solutions to develop a set of questions that the company expects prospective clients to affirm before agreeing to … Read the full story by Steve McClellan

FDA approved Amylyx Pharmaceutical's Relyvrio, which slows down progress of ALS, and will be available in four to six weeks. Read the full story by Les Luchter

"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' Vincent Letang. Read the full story by Joe Mandese

Lovely nature images, heart-warming shots of couples having fun -- all turn into a parody of greenwashing ads, specifically directed at Chevron. Read the full story by Todd Wasserman

Nike says supply-chain snarls have created a short-term glut, spurring it to mark down products through the holiday season. Read the full story by Sarah Mahoney

"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke. Read the full story by Joe Mandese