To enter sweepstakes, consumers identify an unwanted present they received, as well as one they would like to receive. Read the full story by Les Luchter
At this time of year, it is appropriate to remember and say good-bye to the TV greats behind and in front of the cameras who left us this year. Read the full story by Adam Buckman
For one, the ad recession will last longer than most hope. Read the full story by Dave Morgan
Non-professional creators have been working harder this holiday season -- engaging more frequently with audiences and brands and monetizing more content, an Adobe study finds. Read the full story by Colin Kirkland
Here's one: The metaverse is - for now (?) - a joke. Read the full story by Maarten Albarda
A merger of media giants, the rise of sports gambling ads, and the expansion of ad-supported streaming were three of the biggest TV news topics of 2022. Read the full story by Adam Buckman
"Twitter ui by next week," quipped @oliviatheehye, retweeting another user's posting of a trademark TikTok video. Read the full story by Joe Mandese
Meta Platforms has agreed to pay $725 million to settle class-action claims that it violated users' privacy by sharing their info with outside developers, according to court papers filed late … Read the full story by Wendy Davis
Microsoft Advertising has further expanded internationally and released new updates for Hotel Price Ads and an update for Microsoft Store Ads. Beginning in January, Microsoft will allow advertisers to buy … Read the full story by Laurie Sullivan
YouTube will license the residential rights for seven years, which are valued at about $2 billion per season, but the NFL will also seek to license commercial rights for bars … Read the full story by Laurie Sullivan
Opened 131 years ago in 1891, Carnegie Hall is a 19th-century relic that you half expect to be lit by gaslight. Read the full story by Adam Buckman
It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated reach. Read the full story by Cory Treffiletti
YouTube could gain exclusive rights to the National Football League Sunday Ticket, a subscription-only package that allows football fans to watch most Sunday afternoon games. Read the full story by Laurie Sullivan
While total digital ad spending fell 1%, digital video rose 7%, according to Standard Media Index. Linear TV fell 12%, dropping to a 35% of U.S. ad spending. Read the full story by Joe Mandese
Bill Gates voiced his opinion on the recent string of changes Elon Musk made to his newly acquired social network. Read the full story by Laurie Sullivan
In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during the month, according to research from … Read the full story by Wayne Friedman
Paramount Global is making a dramatic move this year in abandoning its longtime upfront event at Carnegie Hall. Instead, it will focus on smaller, more intimate meetings with media agencies … Read the full story by Wayne Friedman
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time. Read the full story by Joe Mandese
Enough crappy stuff has piled up this past year without me putting a toxic cherry on top with my last post of the year. Read the full story by Gord Hotchkiss
Fortnite developer Epic Games will pay a total of $520 million for allegedly using "dark patterns" to dupe people into making in-game purchases, and violating the federal children's privacy law. Read the full story by Wendy Davis
The company spends an estimated $55 million on measured media annually, of which about two-thirds is allocated for digital channels, according to agency research firm COMvergence. Read the full story by Steve McClellan
Following years of good DE&I intentions, big pharma brand Sanofi is rigorously auditing its media buys to understand its compliance, as well impact on media performance. Read the full story by Joe Mandese
New research from Deloitte finds that despite impressive resilience, 40% of consumers worldwide feel worse off financially. Read the full story by Sarah Mahoney
CTV won't reach its full advertising potential until it can deliver on two key fronts, says Michele Madaris of the Boathouse agency. Read the full story by Karlene Lukovitz