It does not seem likely that a movie star will rise from his seat at the Oscars on Sunday to slap a comedian across the face. Read the full story by Adam Buckman

Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritated Rock in Netflix's first-ever live entertainment special. Read the full story by Sarah Mahoney

As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-digit growth and new zip for its flailing lifestyle division. Read the full story by Sarah Mahoney

Richman assumed the Mindshare role in April 2021 after serving for nearly four years as U.S. CEO of sibling agency Wavemaker. Read the full story by Steve McClellan

Global spending is projected to rise 5.3% to $1.651 trillion this year, while the U.S. will expand 5.9% to $659 billion, PQ Media predicts in its just-released forecast. Read the full story by Joe Mandese

By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by 5.8% and Latin America posted a … Read the full story by Steve McClellan

What is it about the problem-solving power of the number 5%? Ted Bates used it to get cable TV on the plan 40 years ago. Now GroupM is doing the … Read the full story by Joe Mandese

The agency also hired Dentsu's Cynthia Morgan Jenkins as head of supplier diversity to "develop and nurture relationships with diverse-owned media and content partners." Read the full story by Joe Mandese

The first series in the deal -- "Rebuilding Black Wall Street: Greenwood" -- will be carried by OWN this fall. Read the full story by Joe Mandese

In a move that may be intended to shore up more cash for its overall streaming business, Paramount Global is in talks to sell a majority stake in its BET … Read the full story by Wayne Friedman

Global head of Microsoft Advertising Wilk announced he would step down Thursday. Sainsbury-Carter is the first female to move to the position -- from VP, global partner and retail media … Read the full story by Laurie Sullivan

Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they would be making upfront deals -- … Read the full story by Wayne Friedman

Criteria includes minimum requirements covering Big Data, privacy, transparency and interoperability, as well as seeking Media Rating Council accreditation. Read the full story by Joe Mandese

YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the full story by Joe Mandese

"The industry won. Consumers lost," said a former Fox executive. Read the full story by Karlene Lukovitz

Materazzo will receive the honor April 5 during a Q&A with MediaPost Automotive Editor Tanya Gazdik at the MediaPost conference during the New York auto show. Read the full story by Tanya Gazdik

Marisstella Marinkovic is currently director, marketing operations and strategy, at Kia America. Read the full story by Tanya Gazdik

Responsibilities include media strategy and buying for TV, OTT and out-of-home media for FanDuel's sportsbook, casino, daily fantasy and racing services, but not audio, social, display or search, which will … Read the full story by Joe Mandese

Despite an overall slowdown in near-term national TV ad sales, the NCAA March Madness tournament has exceeded its goals for ad volume and pricing. The three-week tournament will air on … Read the full story by Wayne Friedman

"By today's advertising practices, all these people would be without jobs," the festival's organizers noted, citing the senior works of J.R.R. Tolkien, Leonardo Da Vinci and "Hurt Locker" Director Kathryn … Read the full story by Joe Mandese