Ashwini Karandikar, 4 A's executive vice president of technology and data, discusses the issue. Read the full story by Todd Wasserman

A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers. Read the full story by Joe Mandese

After concerns about inflation, people are most worried about Russia's war on Ukraine. Read the full story by Robert Williams

"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in … Read the full story by Joe Mandese

Just weeks after pulling its massive media account from long-time agency Horizon, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. So have … Read the full story by Joe Mandese

Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the … Read the full story by Joe Mandese

The biggest media beneficiaries of the revised estimates are radio and cable TV, while broadcast, CTV and digital were all taken down in total volume and share of spending. Read the full story by Joe Mandese

Broadcast viewing time was down 8% and cable TV dropped 14.1% vs. Feb. 2022, while streaming was 20% higher. YouTube had a 7.9% share, the largest among all streaming platforms, … Read the full story by Wayne Friedman

The task force is expected to meet monthly beginning in April, with the new T&Cs in place by the end of this year. The T&Cs were created in 2001 and … Read the full story by Joe Mandese

Paramount Shop will house a range of entertainment-branded products across all the media company's brands, shows and characters and its film/TV studio. The ecommerce store will feature apparel, accessories, collectibles, … Read the full story by Wayne Friedman

Back from the brink with its Macy's expansion, the reinvigorated toy retailer is taking a victory lap, bringing live events to stores nationwide. Read the full story by Sarah Mahoney

Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. Read the full story by Karlene Lukovitz

National TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv. Total impressions are 22% higher to 29.8 billion, from 136,448 airings of commercials this … Read the full story by Wayne Friedman

Single copies will also not be available on Kindle Read the full story by Ray Schultz

This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 million viewers, according to Nielsen's fast-national results -- the best result since 2020. According to Vizio's Inscape, this year's … Read the full story by Wayne Friedman

The drugstore chain, part of Walgreens Boots Alliance, put its media account into review in November of last year. Estimated media expenditures are $200 million, per COMvergence. Read the full story by Steve McClellan

Meta confirmed it's exploring a "standalone, decentralized social network for sharing text updates." Read the full story by Karlene Lukovitz

It's not the MRC, because the council will be the ones validating the new cross-media measurement system -- and its virtual IDs, or VID -- when they roll out. Read the full story by Joe Mandese

The Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota. Read the full story by Tanya Gazdik

Elvis is back in the building, but this time he is animated and taking on forces of evil that are tearing the country apart. Read the full story by Adam Buckman

Tubi may tout having reached a 1% share of U.S. streaming/TV usage, qualifying it to be reported in Nielsen's February tallies. Read the full story by Karlene Lukovitz

"Lucky Hank" is AMC's third series with Bob Odenkirk, following "Breaking Bad" and "Better Call Saul." Read the full story by Adam Buckman

Uber's ad division on Wednesday launched a self-serve ad platform on its cartop model, giving drivers a way to earn 15% more revenue and spotlight local businesses. Read the full story by Laurie Sullivan

At his death, Blake was one of only two surviving child actors from "The Little Rascals." Read the full story by Adam Buckman