AI for consumers will usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration. Read the full story by J. Walker Smith
Who is Gord Hotchkiss? My AI doppelganger is extraordinarily cool, doing stuff I would love to do -- but definitely not on my CV. Read the full story by Gord Hotchkiss
For an industry that loves auditing things, maybe it's time for media to begin auditing the reality of truth. Read the full story by Joe Mandese
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verification through brand-suitability marketing firm Zefr, which reports independently to brands how well … Read the full story by Colin Kirkland
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traffic to publisher sites -- showing the company is finally getting serious about … Read the full story by Laurie Sullivan
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to the daily reach of TV. Read the full story by Dave Morgan
The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post data 48 hours after content airs … Read the full story by Wayne Friedman
National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast TV will sink 5.2% with cable … Read the full story by Wayne Friedman
The current U.S. "alternative currency" initiative is not a JIC. It's a multi-currency certifying committee, or a "MCCC." No more, no less. That raises serious issues. Read the full story by Tony Jarvis
Game Show Network has announced four new game shows, including one in which the competition is based on Yahoo searches. Read the full story by Adam Buckman
Florida lawmakers advanced a proposal to require platforms to warn underage users about the "addictive qualities" of social media. Read the full story by Wendy Davis
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue report from OAREX, noting that outside of Google, Meta, Snap, etc., the next-biggest players outperformed smaller ones. Read the full story by Joe Mandese
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales. Read the full story by Joe Mandese
When Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of his rival at Bell Labs. If … Read the full story by Joe Mandese
The company also revealed plans for a new heated tobacco-capsule technology branded Swic, a "spit-free" alternative to traditional moist smokeless-tobacco dips. Read the full story by Steve Ellwanger
Siding with Twitter, NetChoice says Donald Trump has no grounds to revive claims that his First Amendment rights were violated by his account suspension. Read the full story by Wendy Davis
Now's your chance to predict the future. Or at the very least, some future futurists. Read the full story by Joe Mandese
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the full story by Joe Mandese
The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense. Read the full story by Joe Mandese
Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners. Read the full story by Jacqui Hannigan
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse. Read the full story by Todd Wasserman
The firm's organic growth outlook for 2023 is 8% to 12%. There was good news and bad news on the "whopper front." Read the full story by Steve McClellan
"The bigger question to me relates to whether or not the bulk of advertisers who rely on TV today will take a broader view of the medium to include newer … Read the full story by Joe Mandese
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-action button, direct WhatsApp integration, and interaction measurement tools. Read the full story by Colin Kirkland