"Saying that JIC certification should require MRC accreditation just doesn't really make sense," Paramount's ad sales president said during the JIC's opening panel Thursday afternoon. Read the full story by Wayne FriedmanJoe Mandese
"Trust and transparency throughout the buying and selling process is paramount," begins a statement Nielsen sent to clients this morning, as part of its "continuing endorsement" of the MRC accreditation … Read the full story by Joe Mandese
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pitch to advertisers was set to start in New York City. Read the full story by Joe Mandese
Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of analysis paralysis. Read the full story by Ashwini KarandikarMark Wagman
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement." Read the full story by Maarten Albarda
With 84% of the U.S. planning to observe the holiday somehow, the National Retail Federation predicts spending to reach a record $35.7 billion. Read the full story by Sarah Mahoney
Jerry Springer was both lucky and shrewd, although he cultivated a public image based more on the former than the latter. Read the full story by Adam Buckman
Shiv plays it cool in her meeting with Mattson, on a mission to get her own connection going with him. Read the full story by Barbara Lippert
"We would have to re-plumb our entire industry," Stagwell Chief Media Officer Deidre McGlashan suggested. Read the full story by Joe Mandese
The 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their audiences are, Initiative's Bosetti told Outfront … Read the full story by Joe Mandese
The tech giant's sales jumped 9% to $127.4 billion, and profits of $3.2 billion smashed expectations. Read the full story by Sarah Mahoney
I am going because I want to make a difference, even if only in a small way. Read the full story by Dave Morgan
Siding with Meta Platforms, a federal appellate panel refused to revive an antitrust lawsuit brought by a New York-led coalition of 48 attorneys general who sought to force the company … Read the full story by Wendy Davis
Performer, futurist, gender bender, cultural observer and pop artist are just some of the labels that can be attached to Bowie -- who was all of them and more. Read the full story by Adam Buckman
WPP is the third holding company to meet or exceed growth expectations so far this quarter following earlier reports by Omnicom and Publicis Group. Interpublic reports Q1 results later today. Read the full story by Steve McClellan
Agencies Huge and R/GA and the technology and Telecom client sectors were a drag on growth, the company said, noting tough comparison to year-ago results. Read the full story by Steve McClellan
"Google's ad business is under threat," said Insider Intelligence senior analyst Max Willens. "YouTube revenues declining again, and Search and Other revenues rising less than 2% reflect the reality that … Read the full story by Laurie Sullivan
A new bill would require social media platforms to verify users' ages, prohibit teens under 18 from using social media without parental consent, and completely ban children under 13 from … Read the full story by Wendy Davis
The study also found 17% of Netflix's 'Basic with Ads' new subscribers found its ad load "excessive," while existing subscribers who have had its standard ad-free service did not feel … Read the full story by Wayne Friedman
Some larger brands lost hundreds of thousands, at least temporarily, with few clicks in return. Ad buyers also reported major issues surrounding ad performance metrics. Read the full story by Colin Kirkland
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide between Google's YouTube and the major … Read the full story by Tony Jarvis
Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party ads, a company spokesperson said Friday. Read the full story by Laurie Sullivan
On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Read the full story by Laurie Sullivan
In a release, Fox News Media said Tucker Carlson's last program was April 21, and an interim "Fox News Tonight" show will air live starting April 24, featuring Fox News … Read the full story by Wayne Friedman
Remarkably, none of the breaking news coverage of Carlson's sudden departure from Fox News is speculating on what he'll do next, so here are my top 10 hunches. Feel free … Read the full story by Joe Mandese