The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be. Read the full story by Joe Mandese

A funny thing happened on the ad industry's way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn't entirely clear, … Read the full story by Joe Mandese

The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available. Read the full story by Ed DeNicola

The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, AMC Networks, Disney, Sony Pictures Television and TelevisaUnivision. Read the full story by Joe Mandese

Yikes, he's aliiiive! What a shocker for this episode to open on a close-up of Logan's giant, pock-marked face. Read the full story by Barbara Lippert

The Writers Guild plans to picket at least some of the upfront presentations in Manhattan, as well as many media company locations in New York and Los Angeles. Read the full story by Karlene Lukovitz

Scripted TV content projects dipped 24% YoY the last nine months of 2022, with 108 orders in Q4 2022 -- down from 152 TV in Q4 2021 and 160 in … Read the full story by Wayne Friedman

Solidarity with a striking union only goes so far, as the 2007-08 TV writers' strike demonstrated. Read the full story by Adam Buckman

Asked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtual elephant not in the room. Read the full story by Joe Mandese

Taking in this week's newfronts a number of seemingly trivial observations occur to me, including that no matter what their age, male execs on-stage almost invariably wear suits with dress … Read the full story by Adam Buckman

YouTube wants your attention and advertising dollars this upfront period, telling its TV story. Read the full story by Wayne Friedman

"While viewing, a notification prompts the viewers they can shop just what they're watching," NBCU's Peter Blacker explained during Peacock's newfront pitch. Read the full story by Joe Mandese

By that, he meant his new Samsung TV Plus "Conan O'Brien TV" show will be free to viewers, not advertisers, per se. Read the full story by Joe Mandese

The newest version of Bing Search combines text, video, images and chat with the ability to share content on social media, moving to multi-session experiences with chat history and persistent … Read the full story by Laurie Sullivan

Meta Platforms violated prior privacy settlements, and as a result should stop monetizing minors' data, the FTC said Wednesday. Meta says the FTC's move is a "political stunt." Read the full story by Wendy Davis

The company, which spent about $90 million on media last year according to COMvergence, previously worked with WPP's VMLY&R on creative and Haworth for media services. Read the full story by Steve McClellan

That's how Media Matters chief Angelo Carusone responded when he received a cease and desist letter from Fox News' lawyers asking him to stop publishing leaked Tucker Carlson material. Well, … Read the full story by Joe Mandese

"This report definitively shows that in-house agencies have become a firmly entrenched part of the holistic marketing ecosystem and are now a mainstay among a majority of marketers," said ANA … Read the full story by Steve McClellan

AI "can already do a vastly better job of crafting a seemingly authentic message than your average con artist," although it "may not be ready to replace professional writers," FTC … Read the full story by Wendy Davis

Our industry lost one of its all-time best executives -- and, most importantly, human beings -- when Nick Johnson, chief revenue officer at Spotter, passed away in April. Read the full story by Dave Morgan