
Commentary
"Pee-wee's Playhouse" was one of the wonders of 1980s TV, and it is what Paul Reubens is being remembered for most this week. Read the full story by Adam Buckman

News
A bigger portion of ads are trying to make people laugh than in the past couple of years. Read the full story by Robert Williams

News
As official snack sponsor of USA Mullet Championship, Fritos will be giving away 1,000 free haircuts at Floyd's Barbershop locations across the country. Read the full story by Danielle Oster

News
First time brand has used a celebrity on-camera in ads, although Ed O'Neill was Straight Talk's off-camera voice for several years. Read the full story by Les Luchter

News
Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion with AI, cloud services and advertising playing a major role in the increase. Read the full story by Laurie Sullivan

News
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad demand from local home-service providers. Read the full story by Laurie Sullivan

News
"Our volume is up and our price levels are consistent with the prior year -- a very good result in a tough market," David Zaslav, WBD CEO, said during the … Read the full story by Wayne Friedman

News
The company reported a 4.1% organic revenue decline in North America in Q2, citing lower revenue from technology clients. Read the full story by Steve McClellan

News
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative Insights," a follow up to
the … Read the full story by Joe Mandese

News
Streaming viewers are largely backing the efforts of striking writers and actors and plan to seek alternative programming if their favorite shows become unavailable, according to new research from
Horizon … Read the full story by Wayne Friedman
Commentary
Ad-tech platforms destroy billions of dollars of value in TV and streaming video by shifting high-value ad dollars away from their products and into fake media inventory: Read the full story by Dave Morgan

Commentary
A letter to the editor in "The Wall Street Journal" this week provided a look at the actors' strike from the point of view of an ordinary person. Read the full story by Adam Buckman
Commentary
That's according to a survey by Horizon Media which also found that most Americans are aware of the strikes and following the story. Read the full story by Richard Whitman

News
"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's … Read the full story by Joe Mandese

News
The resulting joint offering will allow DoubleVerify to span the media transaction from activation to measurement, the firm says. Read the full story by Ray Schultz

News
Action is in response to passage of the Online News Act Read the full story by Ray Schultz

News
To help advertisers target specific audiences while bypassing privacy regulations, TikTok is developing a privacy-tech product called "PrivacyGo." Read the full story by Colin Kirkland

Commentary
If I could interview Elon Musk right now, the first thing I'd ask is, why "X?" Do you understand the generic brand meaning? Or are you just being ironic and … Read the full story by Joe Mandese

Commentary
X Corp. (formerly Twitter) late Monday followed through on its threat to sue the nonprofit Center for Countering Digital Hate over reports about objectionable speech on the platform. Read the full story by Wendy Davis

Commentary
Vaccine critic Robert F. Kennedy Jr., who is seeking the Democratic presidential nomination, claims YouTube violated the First Amendment by removing videos in which he expressed controversial views
about vaccinations. Read the full story by Wendy Davis

Commentary
The LP called out Mark Penn "and his slick, million-dollar PR hacks at No Labels" for raising millions of dollars to back Trump's run for the presidency. Read the full story by Richard Whitman

Commentary
As important as Xandr is in the overall programmatic ad-supply chain, there are plenty of other sources to fill demand from any politcos who get bumped from Xandr's platform. Read the full story by Joe Mandese