With easier year-over-year comparisons, July posted the biggest gains for the U.S. ad market since April 2022. Read the full story by Joe Mandese

Nielsen has pushed back on the VAB's criticism of Nielsen's effort to integrate Amazon first-party data with its panel data for "Thursday Night Football" measurement this coming season. VAB President/CEO … Read the full story by Wayne Friedman

"We only have one hammer. We write standards and audit. That's all we do," MRC chief George Ivie explains of the committee's decision not to get involved in the tussle … Read the full story by Joe Mandese

Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337.6 GRPs to the TV advertising marketplace for shows that weren't rated before. How that affects the market will … Read the full story by Joe Mandese

Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory will oversee the integration of linear … Read the full story by Joe Mandese

"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the same, because what HTML did was … Read the full story by Joe Mandese

The former 360i CEO has a new book out that discusses what's wrong with the "normal RFP process," how to avoid turf wars among client roster shops, inspiring great work … Read the full story by Richard Whitman

Google on Thursday announced a new policy, Limited Ads Serving, which aims to reduce scams and prevent confusing and misleading ads. Read the full story by Laurie Sullivan

Mark Marshall will succeed Linda Yaccarino, who departed in May to become CEO of X. Marshall, who has been interim chairman since Yaccarino's departure, will report to Mark Lazarus, chairman … Read the full story by Wayne Friedman

Thompson will be chairman/CEO of CNN Worldwide and will start October 9. He will be editor in chief, "ultimately responsible for all CNN content," according to the company - leading … Read the full story by Wayne Friedman

In his new job as chairman and CEO of CNN Worldwide, the 'TV Blog' wishes Mark Thompson good luck -- because he's gonna need it. Read the full story by Adam Buckman

Reddit's EVP of business marketing Jim Squires believes AI's promise and potential has elevated the value of real human interactions and interests for both consumers and marketers. Read the full story by Laurie Sullivan

Aspiring "everything app" also plans to offer no-phone-number-required voice and video calls, and perhaps payment capabilities. Read the full story by Karlene Lukovitz

Critics will be closely watching implementation of policies around opening up X for all types of political ads, not just the "cause-related" variety allowed since January. Read the full story by Karlene Lukovitz

Jack Dorsey spelled it out very concisely in a series of tweets four years ago when Twitter banned such ads. The logic still holds today. Read the full story by Richard Whitman

The 2024 presidential campaign debates have arrived, and so has the quadrennial debate about them. Read the full story by Adam Buckman

According to one analysis, the former president handily defeated all GOP debaters without even showing up. He should do the same thing in November 2024 and it will be a … Read the full story by Joe Mandese

What may be the longest-running joke about Mark Zuckerberg's metaverse vision is that users' avatars have arms, heads and torsos, but no legs - but that may be about to … Read the full story by Colin Kirkland

"Advocado is an impressive platform company with a robust technology stack and patent portfolio, well positioned to solve a variety of industry cross-platform and interoperability challenges," Gotlieb said of the … Read the full story by Joe Mandese

No one personified the image of the well-groomed, nattily dressed game-show host better than Bob Barker, who died Saturday at age 99. Read the full story by Adam Buckman