The group asserts that clients get all the benefits from the practice while agencies risk harming their business models and assuming costs and losses they should not have to bear. Read the full story by Steve McClellan

The findings from OAREX Capital Markets come as the 4A's released its own study showing agency borrowing costs for media buys rising, and calling on them to resist client pressure … Read the full story by Joe Mandese

Agency research firm COMvergence estimates that HSBC will spend $130 million on measured media this year, with 60% earmarked for digital channels. Read the full story by Steve McClellan

The bad news is his 2023 forecast comes in at nearly half the growth rate of the Big 4 holding company consensus. The good news is that he projects marginally … Read the full story by Joe Mandese

The TV shows of the summer season reviewed here ran the gamut from cops and firefighters to a teen who is 13 feet tall. Read the full story by Adam Buckman

From the earliest days of television, live-action series featuring superheroes have had their ups and downs. Occasionally popping up in the 1950s through early 2000s, these shows were most often … Read the full story by Steve Sternberg

Major ad organizations and other business groups are pressing to derail a bill that would enable residents to easily remove their information from every data broker registered with the state. Read the full story by Wendy Davis

The Delete Act, now under consideration, would create a government-mandated "kill switch" forcing each of the companies in California's data industry to permanently delete any information it has on a … Read the full story by Bob Liodice

"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tells Media Daily News. "We are proud that publishers choose Google alongside other partners to help monetize their content … Read the full story by Laurie Sullivan

The cable company accuses Disney of demanding a fee increase in order to finance the production of content earmarked primarily for streaming. Read the full story by Adam Buckman

"Our earlier study clearly demonstrated that there are a significant number of marketers who want to invest in diverse media suppliers but need help getting started," ANA CEO Bob Liodice … Read the full story by Joe Mandese

As of Friday, 123 days had passed since the writers' strike began and 49 days since the actors joined them, and all you hear are crickets. Read the full story by Adam Buckman

"For now, Nielsen's panel-only national TV service will remain the currency of record. First-party data will be included in Big Data in national measurement figures, which are available to all … Read the full story by Joe Mandese

More effective than email, the returns on this used-to-cost-too-much channel keep improving - especially for companies in feel-good product categories. Read the full story by Sarah Mahoney

Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly. Read the full story by Robert Williams

X Corp, formerly Twitter, on Friday sued to strike down a new California law that requires large social platforms to post their content moderation policies. Read the full story by Wendy Davis

Sadly, the real reason advertisers have been abandoning Twitter/X is that it has become an even more unsavory place for reputable consumer brands to show up, in a world with … Read the full story by Joe Mandese

The Senate Thursday voted to confirm telecommunications attorney Anna Gomez to the Federal Communications Commission, breaking a political deadlock at the agency that has lasted the entirety of Joe Biden's … Read the full story by Wendy Davis

Based on an analysis of data from the DBC Industry Calendar, the virtual staying power was attributed to the fact that the industry is holding more single-day events, which are … Read the full story by Joe Mandese