Amazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. Read the full story by Wendy Davis
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabrands prevailed in a consolidation review in 2017. Read the full story by Steve McClellan
"I strongly urge you to pause the release of any AI chatbots until Meta understands the effect that such products will have on young users," Senator Ed Markey said in … Read the full story by Wendy Davis
While August's 1.2% expansion was modest, it follows July's 6.2% growth. Read the full story by Joe Mandese
OMG's scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America. Read the full story by Steve McClellan
Even as Hollywood unions end their protracted strike, the long-term effects are projected to push U.S. linear TV ad prices down 5% this year, and reverberate worldwide. Read the full story by Joe Mandese
The new line, in partnership with Warner Brothers, celebrates the budget-conscious realities of teachers, with ads starring real-life role models. Read the full story by Sarah Mahoney
If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think about framing something similar for media … Read the full story by Joe Mandese
The company has formed a unit called K-C One to service the account. It will be driven by Epsilon, Spark Foundry and Profitero. Read the full story by Steve McClellan
Two advertisers who sued Google for allegedly inflating video ad metrics abruptly dropped their class-action complaint on Thursday. Read the full story by Wendy Davis
Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it. Read the full story by Laurie Sullivan
YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine whether they wish to have products … Read the full story by Laurie Sullivan
One of the trade associations -- the 4A's -- goes a step further, defining MFAs as "made-for-arbitrage." Read the full story by Joe Mandese
The Media Rating Council has given accreditation to iSpot.tv's core national TV occurrence data. iSpot.tv says this accreditation is the first of its kind ever to be approved by the … Read the full story by Wayne Friedman
The Publicis Media unit also named UM's Maura McCartan head of the Hulu account, and L'Oreal's Ben Watson head of commerce. Read the full story by Joe Mandese
Wednesday night's Republican debate was like watching a schoolyard of bickering schoolchildren at noon recess. Read the full story by Adam Buckman
Known has corralled quite a few entertainment clients in the last few years, including AMC Networks, TelevisaUnivision and streaming services Disney+, Max, Discovery+ and others. Read the full story by Steve McClellan