Which is why GroupM is undergoing a reorganization that will result in client facing agencies Mindshare, Mediacom and Wavemaker sharing back-office facilities and common product platforms that will free hundreds … Read the full story by Richard Whitman

WIlliam Swayne, who began his career at Carat in 2000, will oversee four regions and three global media brands including Carat and iProspect. Read the full story by Joe Mandese

Amazon smashed Wall Street expectations on Thursday after reporting that its ad business generated $12.06 billion in revenue during Q3 2023 - marking a 26% jump from the year-earlier period. Read the full story by Laurie Sullivan

The agency's fledgling Chapter & Verse unit has been named the full-service AOR for pioneering Web3 developer Blockchains. Read the full story by Joe Mandese

Homer tries to capitalize on the skyrocketing value of his son after Bart morphs into an NFT on the "The Simpsons: Treehouse Of Horror XXXIV." Read the full story by Adam Buckman

Marshall joined the agency from Mindshare last month. He is a 20-year media agency veteran who, in addition to the U.S. has served in the Europe and Asia Pacific regions. Read the full story by Steve McClellan

Promotional efforts are in full swing for two documentary series coming next month on the life and death of President Kennedy. Read the full story by Adam Buckman

The upcoming version of Mozilla's Firefox browser will include a "Global Privacy Control" setting that users can easily activate in the privacy settings. Read the full story by Wendy Davis

As far as media planning KPIs go, joy is a pretty ambitious lift, but that's what General Mills' Thomas Donovan is going for. And not just because it's his birthday … Read the full story by Joe Mandese

Comscore claims it can now de-dupe social audience reach, but it's only measuring three platforms -- Facebook, Instagram and X -- not the entire universe of unique social media users. … Read the full story by Joe Mandese

"Meta has harnessed powerful and unprecedented technologies to entice, engage, and ultimately ensnare youth and teens," attorneys general allege in lawsuit filed Tuesday. Read the full story by Wendy Davis

Is the U.S. JIC an end-run around the MRC and does it break the industry's agreement with the U.S. Congress? Let's compare the two organizations. Read the full story by Ed DeNicola

Madison and Wall's Brian Wieser says growth of streaming TV usage will continue to accelerate. He estimates advertising's share of total streaming/linear TV consumption will fall from 13.1% of time … Read the full story by Wayne Friedman

If you're eyeglasses marketer Luxottica, you see a rather large increase in Sunglass Hut store traffic and more efficient cost-per-store-visit. Read the full story by Joe Mandese

The continued popularity of C3 and C7 currencies during the past upfront period slowed the push for new "alternative" currencies expected then. Nielsen One is still on track to debut … Read the full story by Wayne Friedman

X's app downloads fell about 38% across the globe over the last year, with mobile app downloads falling 57% from October 2022-September 2023, according to data collected by Similarweb and … Read the full story by Colin Kirkland

More than four months after launching a show on X, Carlson has signed Public Square, a shopping app that promotes conservative businesses, products. Read the full story by Karlene Lukovitz

If you're among the advertisers still supporting X, I'm asking you to do what you can to keep an unregulated part of the media industry from being used as a … Read the full story by Joe Mandese

The U.S. ad market rose just 0.1% in September vs. the same month a year ago, but it nonetheless marked the third consecutive monthly gain, following a protracted period of … Read the full story by Joe Mandese