Commentary
For the millions who are either not invited to New Year's Eve parties or would not go to one even if they were, TV throws a party every year. Read the full story by Adam Buckman
News
Including top execs such as UM's Sasha Savic and Mindshare's Amanda Richman -- as well as hundreds of Walgreens stores, Amazon's ad server, TV cords, and programmatic ad dollars. Read the full story by Joe Mandese
Commentary
Choosing "Poker Face" as the "TV Blog" best-reviewed new show of 2023 was a no-brainer. Read the full story by Adam Buckman
News
The NFL's average regular 32-season game is up 10% to 17.9 million Nielsen-measured viewers through 16 weeks of the season. Read the full story by Wayne Friedman
Commentary
The year's TV news was characterized by high-profile exits, two strikes that disrupted TV's content pipeline, and a "Golden" bachelor. Read the full story by Adam Buckman
Commentary
"Victory to Ukraine" is critical. If the U.S. doesn't recommence its aid in a full-scale way, the Russia axis will grow, and we will lose the world's growth markets. Read the full story by Dave Morgan
Commentary
As 2023 draws to a close, the same issues persist about TV and the role it plays in a society riven by division. Read the full story by Adam Buckman
Commentary
It has been years since former IPG Media Lab futurist Josh Lovison released one of his annual technology trends forecasts. Check out the one he just released for 2024 to … Read the full story by Joe Mandese
Commentary
If 2023 was the year of AI exuberance in the ad and media industry, NewsGuard's tracking has revealed the potential dark underbelly. It found some unsung super heroes too. Read the full story by Joe Mandese
News
Starting in July, online ad companies won't be allowed to serve behaviorally targeted ads to Colorado residents who activate the Global Privacy Control -- a tool that aims to enable … Read the full story by Wendy Davis
News
The Harvard report estimates YouTube generated the most ad-revenue profits - $959.1 million - from children 12 and under. Read the full story by Laurie Sullivan
Commentary
The Times claims that millions of its stories were used without permission to train large language models. Read the full story by Ray Schultz
News
Campaign aims to "make male enhancement as normal as breast augmentation for women," says PhalloPhill founder William Moore. Read the full story by Les Luchter
Commentary
Products from Nothing, the London-based tech start-up, are very good, but not uniquely good. The Nothing phones are just capable mid-range smartphones. Read the full story by Gord Hotchkiss
News
A growing mid-sized agency sector, IT services firms and ecommerce growth of "digital endemic" marketers, are three of the biggest, Madison & Wall's Brian Wieser wrote in commentary issued this … Read the full story by Steve McClellan
Commentary
The cynic in me wonders whether Nikki Haley's Civil War answer was actually a gaffe. Let's see how she does in the next wave of Republican party polls to find … Read the full story by Joe Mandese
Commentary
When I was four years old, I was the subject of an attempted kidnapping. It wasn't one of those well-organized kidnap-for-ransom type deals; it was just random bad luck. Read the full story by Kaila Colbin
News
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the … Read the full story by Colin Kirkland
Commentary
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitions and retail media trends all commanded outsized reader interest. So did agency trend stories and CEO
shifts. Read the full story by Richard Whitman
News
About 148 companies completed an IPO in 2023 - the worst year on record - but three insights provide a glimmer of hope that 2024 will be a better year. Read the full story by Laurie Sullivan
Commentary
Most people forget a simple fact: You have to isolate variables to get a good test. Each test you run must be focused on proving or disproving a hypothesis. Read the full story by Cory Treffiletti
Commentary
Stories about return-to-work mandates proved to be of great interest, including a November piece about how the mandates were driving employee churn. Stories about new agencies also attracted reader
attention … Read the full story by Richard Whitman
News
Feeling tired? You're not alone, as 37% of U.S. adults slept worse in 2023 than in previous years. The worst sleepers? Gen Z. Read the full story by Les Luchter
Commentary
It doesn't make a lot of sense to get too upset about the polls or the prediction markets at this stage in the run up to the election, but unlike … Read the full story by Ed DeNicola
News
Several months after Microsoft made a commitment to legally back users of its products infused with AI, "The New York Times" on Wednesday said is it suing OpenAI and Microsoft … Read the full story by Laurie Sullivan
News
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spending growth -- albeit modest -- vs. easier year-over-year comps. Read the full story by Joe Mandese