What's next? Will the fossil fuel industry sue the IAE for its greenwashing prevention initiatives? Will they sue Ad Net Zero? Will the Heritage Foundation sue the ANA for its … Read the full story by Joe Mandese

"No small group should be able to monopolize what gets monetized," X CEO Linda Yaccarino tweeted following a report published by "Business Insider" that cited an email sent by WFA … Read the full story by Joe Mandese

After influencing the WFA to discontinue the Global Alliance for Responsible Media via a recent lawsuit, X is de-prioritizing ads on its platform by erasing all ads from the in-app … Read the full story by Colin Kirkland

Steve Simon and four other secretaries of state are calling on Elon Musk to "immediately" implement changes to the X platform's AI chatbot Grok, which has come under scrutiny for … Read the full story by Colin Kirkland

Effie Worldwide, the New York-based nonprofit known for the Effie Awards, will be transformed into a new global foundation. Read the full story by Joe Mandese

Tim Walz, the previously little-known Minnesota governor, is now better known for his relatable, plainspoken punchiness, Read the full story by Barbara Lippert

"Riders faithful to the storied motorcycle brand said their loyalty extends deeper than current politics," according to the "Cowboy State Daily." Read the full story by Tanya Gazdik

Continued erosion of its TV network revenue pushed the company to take a massive non-cash "goodwill impairment" charge of $9.1 billion. Read the full story by Wayne Friedman

"Vault, a pitch-perfect rendering of the story of Biles' dramatic comeback from the 2021 Olympics, acknowledges that taking time out is healthy. Read the full story by Barbara Lippert

WPP reported an organic net revenue decline of 0.5% for Q2 and a decline of 3.6% for the first half of the year, but noted "sequential improvement" from Q1. Still, … Read the full story by Steve McClellan

Ad and search industry execs are trying to sort through a ruling handed down Monday that will determine how their industry will change and next steps that Google - along … Read the full story by Laurie Sullivan

Reddit CEO Steve Huffman said during the firm's earnings call earlier this week that it plans to test AI-powered search results that will summarize and recommend content to help site … Read the full story by Laurie Sullivan

In a first for Roblox as it "tests and invests in commerce," the company says, it will team with Warner Bros. on an immersive digital experience featuring a virtual Fandango … Read the full story by Colin Kirkland

ByteDance has launched Jimeng AI in China - an app that can generate videos based on text prompts, similar to OpenAI's recently announced Sora and a number of projects led … Read the full story by Colin Kirkland

The Interactive Advertising Bureau, Chamber of Commerce and other organizations are backing ecommerce platform Shopify's argument that it can't be sued in California over alleged privacy violations. Read the full story by Wendy Davis

Dentsu this week announced the integration of its global data, identity and insights platform Merkury with demand-side platform Quantcast. AI-driven technology has found its place in media planning and buying … Read the full story by Laurie Sullivan

But the WPP CEO said the company is taking steps to remedy the situation, including new leadership, and a restructuring to unify its technology platform across the organization. Read the full story by Steve McClellan

No sooner did the "TV Blog" lament the lack of chimp-based content so far in 2024 than a new chimp docuseries appears on the horizon. Read the full story by Adam Buckman

Susan Wojcicki, an ambitious innovator who wanted to reinvent television at Google and played an important role in developing technology that distributes ad dollars across the internet, has died of … Read the full story by Laurie Sullivan

As global stock markets have plummeted over fears of a U.S. recession, how much will this impact the ad industry? Earlier last week, some of the indexes closed at all-time … Read the full story by Laurie Sullivan

A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message of Smokey Bear through new PSAs. Read the full story by Danielle Oster

The new "Playboy" annual will contain the features that once defined the magazine - and some new ones. Read the full story by Ray Schultz