Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit. Read the full story by Wayne Friedman

Texas AG Ken Paxton is investigating whether the World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social media platforms that violated brand-safety … Read the full story by Wendy Davis

Everybody knows TV people are really, really smart - or at the very least, smart enough. Read the full story by Adam Buckman

President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's … Read the full story by Wendy Davis

Under Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fined three major wireless carriers around $200 million for sharing consumers' location data. Read the full story by Wendy Davis

The decision to divest Chrome was not unexpected, and is intended to "stop Google's control of this critical search access point and allow rival search engines the ability to access … Read the full story by Laurie Sullivan

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. The new business can connect advertisers to more than 150 million … Read the full story by Laurie Sullivan

The company's U.K. Christmas ad has ignited an "anti-woke" firestorm. How long before the backlashers paralyze creative teams? Read the full story by Sarah Mahoney

As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target audience. Marketers are. So I spoke … Read the full story by Colin Kirkland

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units. Read the full story by Joe Mandese

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone cable entertainment network, Bravo. Read the full story by Wayne Friedman

Despite gains in traffic and strong beauty sales, Target weakens, with comparable store sales slipping 2%. Read the full story by Sarah Mahoney

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription … Read the full story by Laurie Sullivan

"The Simpsons" sends up TV this Sunday in a way that few, if any, of us have ever considered before. Read the full story by Adam Buckman

For all of 2024, all local TV station owners' media platforms are now estimated to pull in $26.6 billion - with TV over the air at $20.8 billion, CTV/OTT at … Read the full story by Wayne Friedman

The acquisition has an equity value of $525 million, making it one of Mediaocean's biggest buys to date, following its 2021 purchase of Flashtalking for $500 million. Read the full story by Joe Mandese

CEO Yannick Bollore noted that both employees and clients had expressed some "anxiety" after the plan to split Vivendi was announced last year that Havas could become a hostile takeover … Read the full story by Steve McClellan

King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 1988. He led Publicis Media for four years before being elevated to COO … Read the full story by Steve McClellan