The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component. Read the full story by Sarah Mahoney
Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member engagement. Read the full story by Sarah Mahoney
Consider the case of business management consultant Peter Drucker, who sounded a warning against fascism 90 years ago. Read the full story by Dave Morgan
Any resemblance between Donald Trump and George Washington is purely coincidental. Read the full story by Adam Buckman
"Here's the thing about reality TV: It's not real. It's a scripted, staged, manipulated, distorted view of reality. This is pro wrestling without the capes and masks. Trump's tirade in … Read the full story by Joe Mandese
"To inform legislative reforms to protect Americans' civil liberties, the committee must fully understand the extent and nature of the Biden-Harris Administration's censorship efforts," Rep. Jim Jordan (R-Ohio) said in … Read the full story by Wendy Davis
The Supreme Court has asked Meta Platforms to respond to a petition filed by the anti-vaccine nonprofit Children's Health Defense -- an organization formerly led by Robert F. Kennedy, Jr. … Read the full story by Wendy Davis
Since Musk became a key part of President Trump's administration, a number of Teslas have been vandalized across America. Read the full story by Tanya Gazdik
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities. Read the full story by Laurie Sullivan
Word of the endorsements comes about two weeks before the shareholders of both companies are scheduled to vote on the merger in separate meetings on March 18. Read the full story by Steve McClellan
R/GA's Global CEO Robin Forbes and Chair & Global Chief Creative Officer Tiffany Rolfe will remain two of the global leaders (along with others) who are investing in the company … Read the full story by Steve McClellan
The partnership will establish a joint R&D pipeline, giving WPP access to Stability AI's models and workflows, which will be integrated within WPP's AI-driven operating system WPP Open. Read the full story by Steve McClellan
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide the personalized information each interaction requires. Microsoft has found that AI … Read the full story by Laurie Sullivan
EA reported total advertising costs of $375 million in its fiscal year 2024. The client spent an estimated $120 million on measured media last year, according to COMvergence. Read the full story by Steve McClellan
Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has not been able to fix the issue. Read the full story by Colin Kirkland
In his opening monologue Sunday night, Oscar host Conan O'Brien mentioned that the f-word was used 479 times in "Anora." Read the full story by Adam Buckman
Two sets of viewership numbers told different stories about the ratings for last Sunday's Oscar telecast on ABC. Read the full story by Adam Buckman
As Discord sees steady growth, Instagram is looking to onboard aspects of the platform's server format into its app with a "Community Chat" feature that would allow Instagram users to … Read the full story by Colin Kirkland
The agency also created the new role of president of integrated investment and client solutions that is being filled by agency veteran Suzanne Irving. Read the full story by Steve McClellan
Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's prestigious "Erwin Ephron Demystification Award." Read the full story by Joe Mandese