Seeking a cure for what ails you? Try submerging yourself in the glory of March Madness. Read the full story by Adam Buckman

Sunday viewing was up 13% to 10.1 million. The early evening window averaged a combined 15.3 million - up 2.6% from a year ago - while later evening games grew … Read the full story by Wayne Friedman

Just in time for the "Sweet 16" portion of the NCAA's basketball championship series, Platinum Rye Entertainment, part of Omnicom's Dallas-based TMA, has compiled a list of the "most markable" … Read the full story by Richard Whitman

With egg prices cracking $8 a dozen, companies like Brach's and Reese's are seizing the seasonal spotlight. Read the full story by Sarah Mahoney

The proposed ban on cell phones in schools reflects concern about the damaging effects of teenagers' addiction to social media -- and their phones. Read the full story by Barbara Lippert

ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service. Read the full story by Joe Mandese

The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but "attention" metrics surely dominated. Read the full story by Tony Jarvis

The second day of the Audience x Science conference echoed Day One's trust issues, underscored by discussions about the evolution of AI, the ANA's Project Aquila, and the continuing dominance … Read the full story by Tony Jarvis

In January, Disney was at 12%, while YouTube came in at 10.8%. Disney scored strong results from heavy sports coverage, including the College Football Playoffs from its ABC and ESPN … Read the full story by Wayne Friedman

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels. Read the full story by Colin Kirkland

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS' Grammy Awards telecast. In this week's edition I provide a brief … Read the full story by Steve Sternberg

iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the best response to ad campaigns - with its attribution solution for linear TV/streaming … Read the full story by Wayne Friedman

New reports from Placer.ai and YouGov show value-driven grocers gaining traction while Amazon makes inroads with younger shoppers. Read the full story by Sarah Mahoney

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers. Read the full story by Laurie Sullivan

Reddit is continuing to build out its most fruitful ad format, Conversation Ads, by inviting all advertisers to serve ads between comments on conversation pages. Read the full story by Colin Kirkland

"Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads," the ANA, 4As, IAB and others say in … Read the full story by Wendy Davis

IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it forecasted at its year-end outlook in … Read the full story by Joe Mandese

The country is just one of multiple jurisdictions that will investigate whether the proposed M&A deal would restrict competition in the advertising and media buying sectors within their respective territories. Read the full story by Steve McClellan