
News
Snapchat has announced it is developing a virtual 3D world where users can interact with each other's Bitmoji avatars and immerse themselves in the digital environment. Read the full story by Colin Kirkland

Commentary
Pew released another in its ongoing series of studies about the media usage of American kids, finding 8% now regularly use AI chatbots. The real question should be how much … Read the full story by Joe Mandese

News
TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop
vendors. Read the full story by Colin Kirkland

News
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - at least for now, according to … Read the full story by Laurie Sullivan

Commentary
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used … Read the full story by Laurie Sullivan

News
DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its March report regarding invalid traffic. Read the full story by Wendy Davis

Commentary
CBS is the only one of the four broadcast networks to set up the beginning of their fall season in one week - four new shows and 11 returning shows … Read the full story by Adam Buckman

Commentary
What if I told you there was a space in culture today that grew by an average of 15% every fourth quarter since 2015? And that turmoil, instability, and uncertainty … Read the full story by Ben Grinspan

Commentary
ICSC sees holiday sales rising up to 4%, with shoppers eager for connection and deals. Read the full story by Sarah Mahoney

News
Nobody at the companies is denying the possibility, but Horizon Global interim CEO Bob Lord says: "At this time, we're not focused on a merger. We're focused on meeting the … Read the full story by Steve McClellan

News
Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad placement across various formats. Read the full story by Colin Kirkland

News
Kiosks are stocked with a "curated inventory of medications based on the prescribing patterns of the One Medical office where they're located." Read the full story by Les Luchter

Commentary
When I received pitches - days apart - this week from two agencies claiming to be the ad industry's first end-to-end AI agency platforms, I did what I increasingly do … Read the full story by Joe Mandese

News
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing
and targeting, YouTube said in a recent blog … Read the full story by Colin Kirkland

News
Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount's CBS News division. Terms were not disclosed. Read the full story by Joe Mandese

Commentary
The installation of Bari Weiss at the top of the pecking order at CBS News has elicited a predictable outcry. Read the full story by Adam Buckman

Commentary
That's what an analysis of the most recent traffic to right-wing news sites seems to suggest. The biggest gainers in September were Truth Social and The Free Press. Biggest losers: … Read the full story by Joe Mandese

News
Major ad industry groups unsuccessfully urged California's governor to veto the bill. Read the full story by Wendy Davis

Commentary
OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad … Read the full story by Laurie Sullivan

News
YouTube is offering some previously banned creators the option to request a new channel and rebuild their presence on the platform. Read the full story by Colin Kirkland
Commentary
The plumbing issues of 2018 haven't disappeared, but industry groups are now focusing more on the broader role of the ad biz. Read the full story by Maarten Albarda

News
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMvergence. Read the full story by Steve McClellan

News
Sharb Farjami is leaving the firm for what's described as a non-competitive and not yet disclosed opportunity. Read the full story by Steve McClellan

News
The ruling, expected in early 2026, could change digital advertising, regulation and business relationships across the industry, with potential to increase competition, change pricing structures and
create security risks for … Read the full story by Laurie Sullivan