In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market Tracker. Read the full story by Joe Mandese

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI for buying/campaign execution." Read the full story by Joe Mandese

IAB's 2026 Outlook predicts faster growth, bigger bets on AI and a collective industry shrug toward "agentic" everything. Read the full story by Robert Williams

That's what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four years. Read the full story by Joe Mandese

AI models have largely been trained on content funded by advertising, and that model needs to continue, adMarketplace co-CEO Adam Epstein said. Read the full story by Laurie Sullivan

Senators Mark Warner and Tim Kaine are demanding answers about DHS's moves regarding "surveillance technology" -- including ICE's recent request for information about how "Big Data and ad tech providers" … Read the full story by Wendy Davis

The agency is "gathering information to better understand how the industry's commercial Big Data and ad tech providers can directly support investigations activities." Read the full story by Wendy Davis

According to "Wired," ICE List founder Dominick Skinner and a group of volunteers reported problems posting site links on Meta social media apps on Monday, with "Wired" verifying the group's … Read the full story by Colin Kirkland

Building the profile of CBS News on social media is central to Weiss's plans for preparing the news division for the post-broadcasting era. Read the full story by Adam Buckman

At least one Craigslist ad offered "to pay people as much as $50 to attend screenings of the film, though it's not clear if the listings are legitimate." Read the full story by Tanya Gazdik

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction mechanics and enables advertisers, agencies and publishers to understand the pricing, allocation … Read the full story by Joe Mandese

"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invades a reasonable internet user's expectation of privacy," U.S. District Judge Susan Illston ruled. Read the full story by Wendy Davis

Prediction-market ads have not been allowed on NFL broadcasts all season. These platforms are added to the list of prohibited advertising, which includes tobacco, pornography and firearms. Read the full story by Wayne Friedman

The retailer's Valentine's Day "Ex-Change" shows how humor -- not nostalgia -- is driving its brand reset. Read the full story by Sarah Mahoney

eBay updated its user agreement earlier this week to ban third-party AI agents - specifically those that buy for consumers using agentic commerce. The ban takes effect in February. Read the full story by Laurie Sullivan

The Supreme Court on Monday agreed to take up a battle about how a privacy law passed nearly 40 years ago applies to web companies that offer online video. Read the full story by Wendy Davis

Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and … Read the full story by Laurie Sullivan

Previously, Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as global CEO at UM. Read the full story by Steve McClellan