The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2%, or 8.9% excluding political ad spending, despite geopolitical unrest and macroeconomic uncertainty. Read the full story by Joe Mandese

I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out it's delaying it another week due to a recalibration. Read the full story by Joe Mandese

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison … Read the full story by Wayne Friedman

A-listers teaming up with A+E next season include Kevin Bacon, Ted Danson and Tom Selleck. Read the full story by Adam Buckman

"The buying season coming up is probably as nervous a market as we have ever seen,'' a top media buyer told "The New York Times," citing a big shift in … Read the full story by Joe Mandese

Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But … Read the full story by Jon Bond

Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way. Read the full story by Sarah Mahoney

The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta is not doing enough to prevent … Read the full story by Laurie Sullivan

Local news got aspects of the story wrong, or underplayed parts of it entirely - and a CNN news anchor got it wrong three days after it happened. Read the full story by Adam Buckman

And media operations are expected to grow faster than the company overall, which is expected to continue growing at an estimated 4% in terms of gross organic revenue. Read the full story by Steve McClellan

Fast-food giant McDonald's is turning an order kiosk into a confessional. In four cities, consumers who share first-job stories will receive gift cards. Read the full story by Tanya Gazdik

A federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability to harness minors' data, but said … Read the full story by Wendy Davis

Chalamet's remarks that "no one cares" about ballet and opera led the Seattle Opera to offer a discount for using the promo code TIMOTHEE. Read the full story by Tanya Gazdik

The administration is unconstitutionally targeting green card holders and other noncitizens for criticizing content moderation on X, a new lawsuit claims. Read the full story by Wendy Davis

Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content strategy and … Read the full story by Steve McClellan

Digital transformation was a key growth driver last year, up 9.2% on an organic basis, while marketing services (including creative advertising) were up 4.6%. Read the full story by Steve McClellan

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit. Read the full story by Wendy Davis

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival. Read the full story by Colin Kirkland

The Paley Center's assertions that "Charlie's Angels" was a landmark series that empowered millions are debatable. Read the full story by Adam Buckman

Offices and infrastructure of Amazon, Google, and Microsoft have been declared "legitimate targets" for attack by Iran's government based on the conflict with the U.S. and Israel, according to media … Read the full story by Laurie Sullivan