COVER STORY
Nielsen has announced what may be one of the
biggest shifts -- if not the biggest -- ever in the way it measures media, but the news did not break on a high-profile media outlet like The Wall Street Journal, Variety, Ad Age -- or
dare I say, MediaPost. Nielsen announced it without fanfare in an … Read the full story by Joe Mandese
News
Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is available from a new dedicated website. Read the full story by Laurie Sullivan
News
NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games … Read the full story by Wayne Friedman
News
The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025. Read the full story by Wayne Friedman
News
OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. Read the full story by Laurie Sullivan
Commentary
I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much. Read the full story by Steven Rosenbaum
News
Another forecast predicts Amazon's ad revenue will finish at $84B this year. Read the full story by Sarah Mahoney
Commentary
My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference or principle. Read the full story by Dave Morgan
News
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. Read the full story by Rob Williams
Commentary
The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks? Read the full story by Adam Buckman
News
Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game. Read the full story by Laurie Sullivan
News
The first Serena Barbie was released in March to mark International Women's Day and featured the tennis legend in a suit. Read the full story by Tanya Gazdik
News
The court hearing scheduled for Oct. 14 will determine the outcome of the proposed $10 million sale of Spirit Airlines' internal data to Google to train its AI systems. Read the full story by Laurie Sullivan
Commentary
Thinking about my mentor's death led to reflections on the "sea of sameness" danger of the AI race in our industry. Read the full story by Maarten Albarda
News
Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led,
open source cross-media measurement initiatives. Read the full story by Joe Mandese
Commentary
As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer. Read the full story by Joe Mandese