Mediapsssst
Reigning champ JWT's Jam With Toast is toasted in the annual Advertising Week competition. Tonight CBS takes a crack at using the ad biz as the setting for a new … Read the whole story
In a bid to help its clients sharpen their online video strategies, ZenithOptimedia has collaborated with Google's YouTube and Wildfire operations to develop a … Read the whole story
Oh, and guess what? Consumers don't necessarily want to be touched at every touchpoint. Read the whole story
The new recommendations are designed to help both sides cut to the chase, but not too quickly, and to avoid the 'RFP from Hell.' … Read the whole story
Two reality-bending campaigns and one that generated -- literally -- positive real-world effects took best-in-show in their respective categories of the 2013 Digital Out-of-Home … Read the whole story
- COMMENTARY
We're on pins and needles here at the home office, sweating and jumping around, because this Sunday marks the end of "Breaking Bad." Yup … Read the whole story
Trolli's Sour Brite Crawlers launched a “Weirdly Awesome” campaign that began with a candy-filled piñata delivered to the MediaPost office. It's the brand's first … Read the whole story
Chris Shumaker joined Draftfcb as executive vice president, chief marketing officer for North America, a new role. Shumaker was most recently CMO for Publicis … Read the whole story
Arnold, Boston; CP+B, Boulder and Leo Burnett, Chicago are the remaining agencies vying for creative chores on the Hotels.com account. Y&R, Chicago previously handled … Read the whole story
