MAD Agency Daily
Thursday, October 31, 2013
  • Startups: Bring More Than Code To The Marketing Table

    At a Y&R "boot camp" in New York this week, entrepreneurs are told to be relentless, relevant and good communicators. Read the whole story

  • L'Oreal Puts Beauty In The Eye Of A Vending Machine

    L'Oreal Paris's brand promise is to help make the world more beautiful, but normally it just does that by beautifying people. Beginning today, it ... Read the whole story

  • Grey's Myhren Elevated To Worldwide CCO

    Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chief creative officer of WPP ad shop Grey. Myhren will continue as president ... Read the whole story

  • 54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box

    More data has come out today that suggests roughly half -- or in this case 54% -- of digital ads aren't even viewable. Highlighting ... Read the whole story

  • My Secret For Finding Great People

    The marketing world has changed, and so have the types of people who do well at it. If you want talent today, look for ... Read the whole story