MAD Agency Daily
Tuesday, January 28, 2014
  • Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made

    Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story

  • Vodafone Calls Global Media Agency Review

    The telecom giant spends an estimated $1 billion annually on ads. Incumbent OMD, which won the company's consolidated media agency review in 2009, is … Read the whole story

  • Lubar Named First Global CMO Of McCann Worldgroup

    Eighteen months after joining Interpublic flagship McCann Erickson as CMO of its North American region, Alex Lubar has been promoted to global CEO of … Read the whole story

  • Rosetta Taps Kang From Digital Kitchen

    Publicis Groupe-owned Rosetta continues to beef up its leadership team under Tom Adamski, who took over as CEO last April. Read the whole story

  • Rejuve E-Cig Maker Selects USIM For Media

    Rejuve, the electronic cigarette brand, has selected U.S. International Media as its media agency of record, with a focus on digital. The assignment includes … Read the whole story

  • Hey, Look At All These Cute Babies Failing In Various Ways!

    There's a new TV spot for TurboTax and it is very, very interesting. Not because it's a tax-prep ad. What caught my attention about … Read the whole story