Nearly a decade ago, a fundamental shift began reshaping Madison Avenue as the world's biggest brands realized their relationship with consumers was changing and … Read the whole story
Think they'll repeat next year, when if all goes according to plan, they'll be part of POG? And nice agencies don't necessarily finish last. … Read the whole story
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
And the endorsement goes beyond dancing in commercials. The international superstar's new song "Dare (La La La)" will be launching as the commercial's soundtrack … Read the whole story
Despite a slight revenue drop and stunted organic growth, Havas was able to produce small gains in net profit and profit margin for 2013. … Read the whole story
Titled "Make It Brilliant," it's the first ever brand campaign to convey Pantone's array of products through a display of dancers and various shades … Read the whole story
- COMMENTARY
The event looked at all elements of convergence in the digital world but the one that interested me the most was how the roles … Read the whole story
NRMA Insurance opened a Crashed Car Showroom in Sydney, Australia on March 18 in an effort to educate Australians about car safety technology after … Read the whole story
Lesley Bielby joined DiMassimo Goldstein as chief strategy officer. Most recently, Bielby was North American Head of strategic planning at Digitas and chief strategy … Read the whole story
Digital Kitchen was named digital agency of record for Brooks Running Company, following a review that began in December. The agency will develop a … Read the whole story
