MAD Agency Daily
Thursday, May 22, 2014
  • Cannes Lions Revamps Rules For Media Agency Competition

    The changes come after a controversy erupted at last year's festival that prompted the Cannes Lions organization to conduct a rules review. Read the whole story

  • Too Much Of A Brand Is Not A Good Thing

    Research from Momentum Worldwide has found that sustained and extensive exposure to brand messages leads to "brand fatigue" for consumers. The research found that … Read the whole story

  • Ad Council Raises Funds Via Charitybuzz

    Charitybuzz is auctioning off a lunch with Richard Edelman, head of the eponymous PR firm to raise money for the Advertising Council. Read the whole story

  • Sweet Dreams: KBS+ Takes Tech Approach For New Simmons Campaign

    The campaign demonstrates the production mechanics of a new mattress as a tech brand would of the latest smartphone or laptop by illustrating the … Read the whole story

  • JetSuite Campaign Says To Fly Smart

    JetSuite developed creative in-house, then worked with LA-based The Press Cabinet for print, digital and out-of-home media development. At the same time, JetSuite worked … Read the whole story

  • Havas Acquires UK Digital Shop Work Club

    The UK digital agency, which has social and mobile expertise and other digital marketing capabilities, is being rebranded Havas Work Club and will work … Read the whole story

  • Episode 706: The Strategy, Or Design For Living

    "The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to … Read the whole story