MAD Agency Daily
Friday, May 30, 2014
  • Michael Sussman Promoted To President Of BAV Worldwide, Y&R

    Michael Sussman has been promoted to president of BAV Worldwide, Y&R -- a new position at the WPP shop, the agency said Thursday. The … Read the whole story

  • IPG Shares Continue Run-Up, Volume Soars

    Speculation has intensified about a possible sale of the company as rumors abound about a "mystery buyer" of IPG stock. Interpublic Group stock continued … Read the whole story

  • Hero Hacker's Talents Showcased In New 'Watch Dogs' Campaign

    The new Ubisoft videogame follows a hacker and his efforts to seek revenge after the accidental death of his niece within a fictionalized version … Read the whole story

  • Busy Philipps Wants To Help You Spend A Night In A Tree

    Actress Philipps has signed on to help Banana Boat promote new sunscreen products via its new Facebook campaign. Edelman Digital orchestrated the effort. Client … Read the whole story

  • Google's Universal Analytics Could Pose Problems For Client CRM Tracking

    Google is putting a new operating standard in place for Google Analytics. The switch will eliminate a cookie that many brands rely on for … Read the whole story

  • Fox Entertainment Chair Reilly Is Out

    Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story