The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
Five years after Connecticut-based private equity firm Mill Road Capital helped take Canadian-based ad agency Cossette private, Mill Road is putting the agency up … Read the whole story
Siding with Taco Bell, a federal appellate court decided this week that the company isn't responsible for text messages that a mobile-marketing agency allegedly … Read the whole story
It isn't Spinal Tap although the "band" is actually part of an improv group. The new effort, from BSSP, marks a new direction for … Read the whole story
The new design effort includes a logo redesign, brand identity and an in-depth usage guide. It follows the agency's work for the client earlier … Read the whole story
The deal is the second acquisition that Publicis Groupe made this week. Salterbaxter will be aligned with the holding company's strategic communications organization, MSLGROUP, … Read the whole story
COMMENTARYIn a recent interview with Beet.TV, GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, … Read the whole story
"We are all the same inside." That's the simple message relayed in an online video for Burger King. The company has a restaurant situated … Read the whole story
