by Steve McClellan
The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
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by Richard Whitman, Columnist
Five years after Connecticut-based private equity firm Mill Road Capital helped take Canadian-based ad agency Cossette private, Mill Road is putting the agency up … Read the whole story
by Wendy Davis
Siding with Taco Bell, a federal appellate court decided this week that the company isn't responsible for text messages that a mobile-marketing agency allegedly … Read the whole story
by Larissa Faw
It isn't Spinal Tap although the "band" is actually part of an improv group. The new effort, from BSSP, marks a new direction for … Read the whole story
by Larissa Faw
The new design effort includes a logo redesign, brand identity and an in-depth usage guide. It follows the agency's work for the client earlier … Read the whole story
by Larissa Faw
The deal is the second acquisition that Publicis Groupe made this week. Salterbaxter will be aligned with the holding company's strategic communications organization, MSLGROUP, … Read the whole story
COMMENTARY
by Joe Mandese
In a recent interview with Beet.TV, GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, … Read the whole story