MAD Agency Daily
Thursday, July 24, 2014
  • Omnicom's Integer Group Wins Transamerica Account

    The agency is tasked with helping Transamerica build its brand with each of its key audiences: consumers, intermediaries and customers. The shop will develop … Read the whole story

  • Rent-A-Center Retains Mindshare, Adds New Chores To Its AOR Assignment

    The agency successfully defended media planning and buying and added new assignments that include digital planning and buying, communications planning and modeling. The account … Read the whole story

  • Zenith Media Sweeps Up Electrolux Account

    Omnicom's Prometheus was the incumbent. Electrolux intends to increase its global marketing budget this year to support several new product launches, although it has … Read the whole story

  • NBA Marketing/Agency Vet Jamie Gallo To Head Wunderman NY

    At the NBA Gallo rebranded the WNBA and led social media initiatives and other efforts. Previously he was president TBWA\Chiat\Day New York and serviced … Read the whole story

  • Saatchi NY Elevates Pogue To Chief Strategy Officer

    Saatchi & Saatchi New York has appointed Wanda Pogue as chief strategy officer, replacing Claudine Cheever, who is shifting to another post outside the … Read the whole story

  • How Planning Problems Are Hindering Cross-Channel Campaigns

    Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, and of the many emerging behaviors described, there's one that brands have already … Read the whole story

  • Advertisers, Get Comfortable With Ambiguity

    The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply … Read the whole story