Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something … Read the whole story
Lindsay Pattison has been promoted to Global CEO of Maxus, the GroupM media agency. Pattison replaces Vikram Sakhuja, who had been in the role … Read the whole story
Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A … Read the whole story
Advising clients on their social marketing isn't always easy, especially when agencies may be calling out mistakes or stupid decisions. But it is easier … Read the whole story
Harmelin Media has been selected by Cumberland Packing Corp. to handle media chores for its sweeteners business after a three-month review. Harmelin will handle … Read the whole story
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
This initiative was inspired by the newspaper's TimesMachine, a similar platform where subscribers can read complete issues of The New York Times in their … Read the whole story
How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. … Read the whole story
Isobar hired Jeani Rodgers as global director of marketing communications. Based in London, Rodgers will report to Isobar's global CEO, Jean Lin and Dentsu … Read the whole story
Medifast, a manufacturer and provider of clinically proven weight-loss products and programs, tapped GKV, as its agency of record, following a review. Most recently, … Read the whole story