I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely … Read the whole story
In super important local advertising agency news, South Florida-based Woo Creative has been named the 2014 New Business of the Year by...wait for it...the … Read the whole story
The NBA and Spanish financial institution BBVA have struck an exclusive partnership for the next several years. Under a reported $30 annual multi-year extension, … Read the whole story
It's a new position at the New York-based independent media shop. Phillips' responsibilities will include overseeing and leading activities for the agency's financial services … Read the whole story
Hard hit by the recession, Recreational Vehicle sales are climbing back to pre-recession levels. To keep up the momentum, the RV trade group and … Read the whole story
Within the higher education community, professors have become too comfortable using textbooks. Newly-graduated (and inherently talented) students are left to deal with the haziness … Read the whole story
Online compliance company DoubleVerify has wrongly classified FilmOn as a copyright infringer and adult-content distributor, the streaming video company alleges in a new lawsuit. … Read the whole story
It's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first … Read the whole story
To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver … Read the whole story
Effective November 10, Omid Farhang joins Momentum Worldwide as chief creative officer, North America. Farhang will be based out of Momentum's New York office … Read the whole story
Following a multi-agency, North American review, Treasury Wine Estates, with an international portfolio of new world wines - including Beringer Vineyards, Penfolds, Greg Norman … Read the whole story