Following a multi-agency, North American review, Treasury Wine Estates, with an international portfolio of new world wines - including Beringer Vineyards, Penfolds, Greg Norman Estates,
Souverain, Chateau St. Jean, Stags' Leap Winery and Wolf Blass - selected Twist Image as its digital marketing agency of record for North America. Twist Image will work with Treasury Wine Estates on
enhancing the digital marketing platforms and campaigns for all of the company's North American brands. Work will include digital brand development, digital advertising, social media, content
marketing and mobile marketing. New campaigns and initiatives will launch in the winter. "This is an exciting time for Twist Image and we are honored to be selected by Treasury Wine Estates," said
Mark Goodman, CEO of Twist Image. "Part of our long-term growth strategy was to secure major brand opportunities in the North American marketplace. This significant win for the agency further
validates that we have the strategic, creative and technical capabilities to make that happen at scale." Added Isaac Herrera, Digital Marketing Director of Treasury Wine Estates: "It was a highly
competitive pitch process - we looked for a digital marketing partner that would help us transform, evolve and take a significant step forward in how we engage and connect with our consumers. Twist
Image demonstrated an extensive track record of helping big brands make that shift, and achieve real results through powerful creative coupled with technology and a strong understanding of
analytics."
advertisement
advertisement