by Larissa Faw
The shop has promoted Bret Leece to global chief analytics officer from chief analytics officer for the U.S. Replacing Leece in the U.S. CAO … Read the whole story
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by Richard Whitman, Columnist
It's getting to be that time. That special time of year when every ad agency across the land decides to let their creative juice … Read the whole story
by Larissa Faw
Through the landing page, clients submit briefs for taglines, logos, and small-scale creative ideas. Initially, the digital creative agency is only accepting small RFPs, … Read the whole story
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by Richard Whitman, Columnist
It's not often ad agencies and design shops have the privilege of front and center position in an ad campaign. But with this Microsoft … Read the whole story
by Joe Mandese
Stuart Elliott has covered many record-breaking stories during his 23-plus years at "The New York Times:" record advertising account wins, record Super Bowl commercial … Read the whole story
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by Richard Whitman, Columnist
Speaking of Dentsu, the agency has launched a business unit that will develop "human robot entertainers." Its first effort is a life-sized robot modeled … Read the whole story
by Larissa Faw
A new report from Upshot takes a deep dive into the world of fitness junkies. Among them is a segment of Soul Cycle devotees … Read the whole story
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by Richard Whitman, Columnist
Further supporting the trend ad agencies seeking to offer more than just advertising and consulting firms increasingly building out their marketing arm, Accenture has … Read the whole story
by Steve McClellan
Swift's revenues for 2014 will be over $13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Swift, founded in 2007, … Read the whole story
COMMENTARY
by Heather Engard
Clients are customers too. Trusting partnerships begin with customer service. Think of all the companies you enjoying doing business with because of how they … Read the whole story