MediaPost Agency Daily Editions for May 2025
- MediaPost Agency Daily - Friday, May 30, 2025
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
- WhatsApp Centers Global Push On Privacy
- Atlanta Agency Frederick Swanston Rebrands As Bosun
- The Shipyard Acquires TinyWins
- Warby Parker's New Phone Tool Provides Instant Frame Recommendations
- Starcom's Saville First Buy-Side Stanton Award Recipient
- Hawaiian Tropic Goes Tantric In Major Campaign
- WPP Gives InfoSum A Push
- In Memoriam: GroupM, Other Media Agency Brands Too
- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?
- MediaPost Agency Daily - Thursday, May 29, 2025
- Here's Why GroupM Is Now WPP Media
- 'Magic' Time: Amazon Ads Offers Creative Inspiration
- Netflix TV Experience Debuts, Enhances User Options
- It's Official: GroupM Is Rebranded To WPP Media
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
- 1800 Tequila Is 'Obsessed' With Craft
- AI Search, Tariffs To Influence Amazon 'Prime Day'
- JKR Taps McShane As First Executive Strategy Director
- Stellantis, Amazon Abandon SmartCockpit
- Ford CMO Featured On WPP Podcast
- Say Goodbye To SEO -- And Hello To LLMO
- Signal Vs. Noise: How Economic Volatility Is Rewriting The Ad Playbook
- MediaPost Agency Daily - Wednesday, May 28, 2025
- Accenture Song CEO Droga Stepping Down
- Born Social Ups Higham To UK Joint Managing Director
- Jack Daniel's Answers The 'Call' For A New Generation
- Cannes Lions Festival Adds 'Safe Zones'
- Vistar Media, Spotzi Partner On Global Targeting Platform
- Agencies, Do You Have Adequate Growth Capital?
- Squarespace Reclaims 'Time' For Entrepreneurs
- Inspire Medical Systems Names BarkleyOKRP AOR
- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
- Ted Danson Returns For Consumer Cellular, Joined By Golfer Fred Couples
- AI Adoption In Advertising Still Nascent, But Momentum Is Building: IAB
- Test Drive: VW Makes Its Best-Selling Tiguan Even Better
- MediaPost Agency Daily - Tuesday, May 27, 2025
- Attivo Acquires The Next Practice To Fuel AI Growth
- Local Planet Is Top Ranked Agency Network In Q1 New Business
- Iris Rebrands Image, Champions Creative Commitment
- Nature Is Nonpartisan Unites Political Opposites To Protect The Environment
- Stellantis Brands Come Together For 'America Made Us'
- Bakery Assigned Creative AOR For Sendero
- America Celebrates National Hamburger Day
- Canvas's Woolmington Experimented With AI - Here's What Happened
- MediaPost Agency Daily - Friday, May 23, 2025
- Dennis Holt Branches Out, Propagates Kingstree -- New Kind Of Holdco
- Craft & Commerce Wins TrueCar, Other Media Accounts
- Man For All Seasons: Brawny Man Cleans Up Any Mess, Any Time
- Generation Wild Connects Kids To The Outdoors
- Vitamix Appoints Colle McVoy Integrated Creative AOR
- Pereira O'Dell Promotes Rutigliano, Passos To ECD Posts
- Publicis Buys Captiv8, Plans Massive Influencer Platform
- Before The Booking Comes The Bot: Dentsu Says AI Is Shaping Where Travelers Go
- Wieser Is Right: CTV Is Tiny Fraction Of Ads Viewed On TV
- MediaPost Agency Daily - Thursday, May 22, 2025
- Publicis Expands Influencer Offering With Captiv8 Acquisition
- LePub NYC Enlarges Heineken Portfolio, Named Dos Equis' U.S. Creative AOR
- WPP, Coca-Cola Co., Renew Global Marketing Partnership
- Fiori Joins Quiet Storm As First Client Development Director
- American Family Refreshes 'Life's Better' Campaign
- Los York Hires Creative Agency Veteran Jeff Lam
- Lexus Hires Blair Underwood As 'Voice Of Lexus'
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
- Target Concedes Boycotts Hurt Sales, Cuts Forecast
- Google Brings Agentic AI To Ads, Analytics, Chrome
- Agencies Will Thrive With Cult-Of-Personality Model (Not AI)
- MediaPost Agency Daily - Wednesday, May 21, 2025
- Stagwell Hires OMD's Chan To Lead APAC Growth
- Social Media Activation Puts Crocs On NYC Statues
- National Peanut Board Goes Nuts For Special U.S.
- Omnicom Sued For Discrimination By Former TPN CEO
- How Leading Agencies Are Evolving for Digital-First, High-Volume Content Demands
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
- Fat Boy Ice Cream Celebrates 100% Real And Creamy
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
- Morud Joins Warschawski As Director, Creative Strategy
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
- True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More
- MediaPost Agency Daily - Tuesday, May 20, 2025
- UM Wins $70 Million 7-Eleven Media AOR
- JKR Appoints Bezerra ECD, Dives Into Global Portfolio
- Catalina Crunch Offers 'Better,' Healthier Snacks
- Stagwell Bringing 'Future Of News' Crusade To Cannes
- FCB New York Takes Top Spot In The One Show 2025 Creative Rankings
- Global Samsung Campaign Promotes New AI Tech In Its Latest TV Sets
- Indie Agencies' Golden Opportunity To Reach Mid-size Brands
- CMOs Need A Tariff Playbook -- Even If Prices Don't Spike
- Sweat Equity: Mitchum's 'Strength' Is In Its Reliability
- Microsoft: AI Agents May Replace Ad Tracking
- GSK Funds Lifetime Original Movie On Meningitis B
- MediaPost Agency Daily - Monday, May 19, 2025
- Omnicom's Wren Set To Step Down From CEO Perch In 2028
- Dentsu Achieves Slight Growth In Q1 Thanks To Japan
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
- Bombay Sapphire's 'Blue' Colors Sensory Moments
- Shoptology, Motive Join Forces To Drive Commerce Strategy
- Poll: Americans Put 'Life Goals' On Hold Amid Economic Worries
- January Digital Ups Berg, Ekes To VP, Client Strategy
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media Markets
- 72andSunny Sails With Princess Cruises To Reposition Brand
- Walmart Warns Of Tariff-Driven Price Hikes As Ad Sales Soar 50%
- Automotive National TV Spending Drops Nearly 24%
- Your AI Is Great, But Where's The Creative Magic?
- MediaPost Agency Daily - Friday, May 16, 2025
- Sadoun: Cannes Will Have A 'Different Tone' This Year
- Anheuser-Busch Invests $300M In American Workforce
- American Honey Whiskey Awards Someoddpilot Creative AOR
- Adobe CEO Narayen Is Cannes Lions' First Creative Champion Of The Year
- Beyond Brand: Rethinking Relevance Across Digital Commerce
- Topo Chico Hard Tweaks A Classic Margarita
- Jeep Taps 'Mission: Impossible' For Action-Packed Wrangler Creative
- Microsoft Pushes To Reduce Carbon, As It Increases AI Ad Features
- What Could Possibly Go Wrong?
