MediaPost Agency Daily Editions for January 2024
- MediaPost Agency Daily - Wednesday, Jan. 31, 2024
- WPP Briefs Investors On Its Plans For The 'AI Age'
- Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
- Robinson Promoted To CEO At The Martin Agency
- Saylor Adds Sabath As Executive Creative Director
- CTI Digital To Lead Digital Marketing For Zip World
- What Is There Left To Say About Taylor Swift?
- Holding Company Of The Year: Omnicom
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
- LP Says The Verdict Is In: Supporting Trump Is Supporting A Sex Assaulter
- Built For The Media-Buying Executive
- MediaPost Agency Daily - Tuesday, Jan. 30, 2024
- Frost Bank Offers The 'Unexpected' Touch
- Paramount+ Lodge Reactivates Immersive Fan Experiences
- Who Will Succeed WPP's Outgoing Non-Executive Chairman?
- Code And Theory Wins Digital AOR For Star Tribune Media Co.
- Independent Agency Of The Year: Acadia
- Denver Public Library Brings Skiing To Lower-Income Families
- Obit: Long-Time Advertising Media Exec Ben Jankowski, Dead At 63
- Sussman Names Shaffner Agency President
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
- Allen & Gerritsen Wins The Giant Company's AOR Bid
- How Much Do Amazon, Google, Microsoft Spend And Earn From AI?
- In Memoriam: ANA, WFA Remember Ben Jankowski
- Is Martha Stewart Living?
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
- MediaPost Agency Daily - Monday, Jan. 29, 2024
- Millennial Stress, Female Blockage: Issues Facing The Nation
- Digitas Named Media AOR For Supergoop
- Management Makeover At Stagwell Agency Instrument
- M&C Saatchi Reports 2023 Revenue Shortfall Of 7%
- Would You Pay $100 To Watch The Super Bowl?
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
- Creative Agency Of The Year: OpenAI
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
- Metro By T-Mobile Airs First Super Bowl Spot In Spanish
- Toyota Has A Change Of Heart About Super Bowl
- 3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
- Make It Stop: Consumers Say They're Overwhelmed By Digital Messaging
- MediaPost Agency Daily - Friday, Jan. 26, 2024
- Underpants -- And 'You Don't Own Me,' German-Style
- WPP Merging Global PR Networks, Hill & Knowlton And BCW
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
- Amica Insurance Sells Importance Of Human Connections
- Group Combating Antisemitism To Air Super Bowl Ad
- Cause For Concern: Poverty Tops The List
- Search/Performance Agency Of The Year: iProspect
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
- Intermark Group Selects Paulo As Chief Growth Officer
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
- FTC Probing Big Tech/AI Partnerships
- AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
- UK Publishers Must Now Include A 'Reject All Cookies' Button On Their Sites
- MediaPost Agency Daily - Thursday, Jan. 25, 2024
- Publicis Goes All In On AI
- Post-Merger, VML Debuts Global Creative Team
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
- WPP Expands Telefonica Account Across Latin America
- Bay FC Soccer Kicks Off Inaugural Campaign
- Client Of The Year: E.L.F. Beauty
- California Olive Ranch Selects Argonaut As Creative AOR
- From EVs To Elections, Marketers Misread Consumer Mindsets
- Is Havas In Danger Of Losing B Corp Status?
- What's On Tap For Media: A Conversation With Ad Council's DJ Perera
- 2023-24: Good For Dolls, Not Great For Women
- MediaPost Agency Daily - Wednesday, Jan. 24, 2024
- Murder, He Wrote
- Interpublic Taps De Bonis As CEO Of Huge
- Stellantis and TRG Part Ways
- Leo Burnett Named QDOBA's Creative AOR
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
- Real Estate Platform Opendoor Going Live For The Super Bowl
- Stella Artois Encourages Beer Lovers To 'Steal'
- Havas Paris Campaigns Against Biases Of Job Recruiters
- Popeyes To Debut First Super Bowl Ad
- Supplier Of The Year: OpenAP
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
- MediaPost Agency Daily - Tuesday, Jan. 23, 2024
- The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
- GroupM Taps Wavemaker's Farjami As NA CEO
- S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
- Chevrolet Secures Exclusive MLS Canada Sponsorship
- Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
- New Hampshire Passes Law Restricting Behavioral Targeting
- Country Singer Jessie G Partners With Ammunition Whiskey
- Billion Dollar Boys Beefs Up U.S. Operations
- Stagwell's Wolfgang Wins Johnston & Murphy Creative Account
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
- MediaPost Agency Daily - Monday, Jan. 22, 2024
- Ready For The 'Hiroshima Split-Level'?
- Unilever Launches Global Media Review
- 2023 Executive of the Year: Bill Koenigsberg
- Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
- USAA, Series 'Masters Of The Air' Team To Honor Military
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
- Ballet Inspired By AI Promoted With (What Else) AI-Driven Campaign
- Samsung Uses Exosphere To Tease New AI Phone
- The Ins and Outs Of Election 2024 Audience Targeting
- TBWA\Chiat\\Day LA Ups Nelson To President
- Call For Entries: Best In Automotive Marketing
- Political Advertising Of $17B Will Help Lift 2024 Media Spend
- God Made Rick Wilson
- Conundrum: Volume Is No Longer Relevant For Media Agencies
- MediaPost Agency Daily - Friday, Jan. 19, 2024
- Boasberg Directs Strategy, Marketing For Planet Propaganda
- Ibotta Surprises Customers, Offers 'Money Sampling'
- Havas Taps VML's Schulman For New CX Leadership Role
- Stagwell's Assembly Appoints Keeble Global CFO
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
- The Unsinkable Kathie Lee Floats Untenable Balance Of Nature Claims
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
- Dentsu's Mehrotra Named 2024 Media Lions Jury President
- Advertising Trade Group Tackles Workplace Mental Health Issues
- Porter Geeks Out On Politics At LoopMe
- Google Chrome Phases Out 1% Of Cookies: What Advertisers Need To Know
- MediaPost Agency Daily - Thursday, Jan. 18, 2024
- Kayak's New Comedy Spree
- Gap Inc. Reviews Its $190 Million U.S. Media Assignment
- Planters Positions Nuts As A Must-Have Snack In 4 New Spots
- Is Interpublic Real Or Fake? Just Ask Google
- Sorrell Speaks To Cautious Clients At Davos, Sees 'Cocktail Of Political Risk'
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
- MMGY Global Adds Presidents For EMEA, Americas
- CTV's Bigger Share Of Media Budgets Drives Programmatic Growth
- Lexus Marketing Chief Shifts To Nissan
- Marketers Eye AI Solutions Amid Production Pressures
- Is The Next Generation Of AI, IRL?
- It's The Petabytes, Stupid
