MediaPost Agency Daily Editions for January 2024
MediaPost Agency Daily - Wednesday, Jan. 17, 2024
The Emmys: Nostalgia, And The Hook
Clipper Tea Touts Sustainability, Natural Ingredients
Stephen Fry Narrates Podcast, Part Of Missing People Campaign
Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To Japan
Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
Scarfone Upped To SVP/Media Relations At M&C Saatchi S&E NA
Acura 'Unlocks The Energy' For ZDX Electric Vehicle
CVS Names Condon New CMO
OpenAI Must Face Libel Suit Over Chatbot Fabrication, Judge Rules
Google To Lay Off 'Hundreds' From Ad Sales Team
How Much Is AI Training Data Worth?
MediaPost Agency Daily - Tuesday, Jan. 16, 2024
Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
Ammunition Adds Russell, Goel To C-Suite
Gwen Stefani To Headline Super Bowl LVIII's 'TikTok Tailgate'
Coca-Cola Co. Launches First-Ever Multiproduct Ad Campaign
Wavemaker Taps Initiative's Pilavachi As L'Oreal Global Media Lead
One Strategist's Take On New Tech That Solves 'Real Human Problems'
Morning In America, Swedish Style
Un-Made-Up Pamela Anderson Hits Pandora Home Run
Acura 'Unlocks The Energy' For ZDX Electric Vehicle
MediaPost Agency Daily - Monday, Jan. 15, 2024
Reese's Sweetens Big Game, Returns To Super Bowl
W+K To Help DoorDash Craft Its Super Bowl Ads This Year
Kansas City Chiefs Fans Are 'Falling For Football' Postseason
Engelgau Steps Down As CEO Of IPG's Acxiom
Interbrand New York Promotes Hardardottir To President
True Classic Wants To Sell You A Year's Worth Of Ts and Polos
San Diego Mojo Taps InnoVision Marketing Group As AOR
Frequency-Capping Of Ads Doesn't Have Major Effect On Recognition
NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
MediaPost Agency Daily - Friday, Jan. 12, 2024
Digitas' SWAT Unit Focuses On Social To Build Brand Culture
Stagwell, MNTN Partner On Targeting, Measurement Metrics
Are SB Marketers Shortchanging Brands By Relying So Much On Celebrity Ads?
Seed Health Launches Giant Times Square Billboard
Batt Named Marketing-New Business Director, The Beyond Collective
What Comes Between Him And His Calvins? Messy Beefs
Google Cuts Hundreds Of Jobs Impacting Software, Hardware, Engineering Teams
Paramount+ To Run Ads During Super Bowl, NFL Wild Card
Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad Repetition
MediaPost Agency Daily - Thursday, Jan. 11, 2024
My Ears! The Very Loud Marketing Of Bingo Blitz
Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
Gorton's New Work Highlights 175th Anniversary
Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
Annie Murphy Promotes Sparkling Ice's Flavor Explosion
MGM Resorts Taps Mischief As Creative AOR
Is WPP About To Sell Its Stake In Kantar?
Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaPost Agency Daily - Wednesday, Jan. 10, 2024
Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
OMG Taps O'Connell For Newly Created Intel Role
Accenture Agrees To Buy Work & Co.
Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
BMB Appoints Joll, Bonny To Head Strategy And Growth
Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
Hennessy Curates Music To Enhance Boutique Experience
More To Havas Media Transformation, Ankeney Steps Down As President
Omlet Selects McGarrah Jessee To Grow U.S. Market
AAF Announces This Year's Class Of 'Most Promising Multicultural Students'
New Year, New CEO: Ryan Phelan Takes Over At RPE Origin
MediaPost Agency Daily - Tuesday, Jan. 9, 2024
Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
Pete Davidson Scores Totino's Pizza Rolls For Game Day
Assembly, Talon, Place Exchange Team On Retail-DOOH Planner
Volvo Teases Debut Of New VNLs With Influencer Campaign
BLS Reports 2023 Job Growth In Ad, PR And Related Services
Omnicom Secures $600 Million Loan
GYK Antler Taps Telian As Head Of Media
Hanson Dodge Named NA Agency Partner For Ruffwear
The Greatest Commercial Is Now The Most Outstanding One, Too
Verizon Switches Off Drama In Latest Home Internet Campaign
Havas Media Transforms Once Again
Honda Partners With Musician Bishop Briggs
Marketers Concerned With Losing Ability To Measure Campaigns
MediaPost Agency Daily - Monday, Jan. 8, 2024
Warning: Extremely Bitchy Review Of 'Golden Bachelor Wedding' Ahead
T-Mobile US Names Dentsu Lead Creative Agency
Ogilvy's Eicoff Agency Names Marshall President
Stagwell Acquires Agency Team Epiphany
Meet The New Owner Of Hill Holliday and Deutsch NY
AI Agent Ad Buys To Top $1B This Year, $7B Next
Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
CookUnity Preps 'Real Chefs,' Gourmet Options
Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Education Campaign Fosters 'Skills' To Unlock Potential
Headed To CES? The Action Is On The Convention Floor - Here's How You Walk It
OpenAI To Launch GPT App Store CES Week
Web3 Engagement: Explained In 2.5 Minutes
MediaPost Agency Daily - Friday, Jan. 5, 2024
Apple Goes Cuddly
GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
Zimmermann Heads Criteo's Global Retail Media Practice
PBR Kicks Off 'Bull Time' To Promote Marquee Event
Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaPost Agency Daily - Thursday, Jan. 4, 2024
Pretty Crazy In Pink
IPG Sells Hill Holliday, Deutsch NY to New Zealand Marketing Group Attivo
Why IPG Is Selling Hill Holliday and Deutsch NY
Intuit TurboTax Breaks New Campaign, Confirms Return Trip To Super Bowl
Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal Tie
MSC Cruises Promotes 'Beauty' Of Sea Travel
GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
New Engen Selects Richardson As SVP, Advanced Analytics
Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
Hartford To Promote Cultural Institutions, Highlight Connecticut Capital's Attractions
Deceptive Ad Trends 2024 Touch Health, AI, D2C
For Advertising To Work, You Have To Notice It
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