MediaPost Agency Daily Editions for January 2024
- MediaPost Agency Daily - Wednesday, Jan. 17, 2024
- The Emmys: Nostalgia, And The Hook
- Clipper Tea Touts Sustainability, Natural Ingredients
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
- Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To Japan
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
- Scarfone Upped To SVP/Media Relations At M&C Saatchi S&E NA
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
- CVS Names Condon New CMO
- OpenAI Must Face Libel Suit Over Chatbot Fabrication, Judge Rules
- Google To Lay Off 'Hundreds' From Ad Sales Team
- How Much Is AI Training Data Worth?
- MediaPost Agency Daily - Tuesday, Jan. 16, 2024
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
- Ammunition Adds Russell, Goel To C-Suite
- Gwen Stefani To Headline Super Bowl LVIII's 'TikTok Tailgate'
- Coca-Cola Co. Launches First-Ever Multiproduct Ad Campaign
- Wavemaker Taps Initiative's Pilavachi As L'Oreal Global Media Lead
- One Strategist's Take On New Tech That Solves 'Real Human Problems'
- Morning In America, Swedish Style
- Un-Made-Up Pamela Anderson Hits Pandora Home Run
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
- MediaPost Agency Daily - Monday, Jan. 15, 2024
- Reese's Sweetens Big Game, Returns To Super Bowl
- W+K To Help DoorDash Craft Its Super Bowl Ads This Year
- Kansas City Chiefs Fans Are 'Falling For Football' Postseason
- Engelgau Steps Down As CEO Of IPG's Acxiom
- Interbrand New York Promotes Hardardottir To President
- True Classic Wants To Sell You A Year's Worth Of Ts and Polos
- San Diego Mojo Taps InnoVision Marketing Group As AOR
- Frequency-Capping Of Ads Doesn't Have Major Effect On Recognition
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
- MediaPost Agency Daily - Friday, Jan. 12, 2024
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
- Stagwell, MNTN Partner On Targeting, Measurement Metrics
- Are SB Marketers Shortchanging Brands By Relying So Much On Celebrity Ads?
- Seed Health Launches Giant Times Square Billboard
- Batt Named Marketing-New Business Director, The Beyond Collective
- What Comes Between Him And His Calvins? Messy Beefs
- Google Cuts Hundreds Of Jobs Impacting Software, Hardware, Engineering Teams
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
- New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad Repetition
- MediaPost Agency Daily - Thursday, Jan. 11, 2024
- My Ears! The Very Loud Marketing Of Bingo Blitz
- Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
- Gorton's New Work Highlights 175th Anniversary
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
- Annie Murphy Promotes Sparkling Ice's Flavor Explosion
- MGM Resorts Taps Mischief As Creative AOR
- Is WPP About To Sell Its Stake In Kantar?
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
- MediaPost Agency Daily - Wednesday, Jan. 10, 2024
- Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
- OMG Taps O'Connell For Newly Created Intel Role
- Accenture Agrees To Buy Work & Co.
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
- BMB Appoints Joll, Bonny To Head Strategy And Growth
- Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
- Hennessy Curates Music To Enhance Boutique Experience
- More To Havas Media Transformation, Ankeney Steps Down As President
- Omlet Selects McGarrah Jessee To Grow U.S. Market
- AAF Announces This Year's Class Of 'Most Promising Multicultural Students'
- New Year, New CEO: Ryan Phelan Takes Over At RPE Origin
- MediaPost Agency Daily - Tuesday, Jan. 9, 2024
- Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
- Assembly, Talon, Place Exchange Team On Retail-DOOH Planner
- Volvo Teases Debut Of New VNLs With Influencer Campaign
- BLS Reports 2023 Job Growth In Ad, PR And Related Services
- Omnicom Secures $600 Million Loan
- GYK Antler Taps Telian As Head Of Media
- Hanson Dodge Named NA Agency Partner For Ruffwear
- The Greatest Commercial Is Now The Most Outstanding One, Too
- Verizon Switches Off Drama In Latest Home Internet Campaign
- Havas Media Transforms Once Again
- Honda Partners With Musician Bishop Briggs
- Marketers Concerned With Losing Ability To Measure Campaigns
- MediaPost Agency Daily - Monday, Jan. 8, 2024
- Warning: Extremely Bitchy Review Of 'Golden Bachelor Wedding' Ahead
- T-Mobile US Names Dentsu Lead Creative Agency
- Ogilvy's Eicoff Agency Names Marshall President
- Stagwell Acquires Agency Team Epiphany
- Meet The New Owner Of Hill Holliday and Deutsch NY
- AI Agent Ad Buys To Top $1B This Year, $7B Next
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
- CookUnity Preps 'Real Chefs,' Gourmet Options
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
- Education Campaign Fosters 'Skills' To Unlock Potential
- Headed To CES? The Action Is On The Convention Floor - Here's How You Walk It
- OpenAI To Launch GPT App Store CES Week
- Web3 Engagement: Explained In 2.5 Minutes
- MediaPost Agency Daily - Friday, Jan. 5, 2024
- Apple Goes Cuddly
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
- Zimmermann Heads Criteo's Global Retail Media Practice
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
- MediaPost Agency Daily - Thursday, Jan. 4, 2024
- Pretty Crazy In Pink
- IPG Sells Hill Holliday, Deutsch NY to New Zealand Marketing Group Attivo
- Why IPG Is Selling Hill Holliday and Deutsch NY
- Intuit TurboTax Breaks New Campaign, Confirms Return Trip To Super Bowl
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
- Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal Tie
- MSC Cruises Promotes 'Beauty' Of Sea Travel
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
- New Engen Selects Richardson As SVP, Advanced Analytics
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
- Hartford To Promote Cultural Institutions, Highlight Connecticut Capital's Attractions
- Deceptive Ad Trends 2024 Touch Health, AI, D2C
- For Advertising To Work, You Have To Notice It
