Accenture Agrees To Buy Work & Co.

Accenture has agreed to acquire the technology and design agency Work & Co., which will become part of Accenture Song. Terms weren’t disclosed. 

The agency blends design, technology, and innovation to help companies create “breakthrough” digital products and experiences including mobile apps, commerce platforms, retail experiences, digital kiosks, generative AI applications and more. 

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Founded in 2013, Work & Co has earned multiple honors for digital products it strategized on, designed, and developed, including Fast Company’s Innovation by Design Awards, Time’s Best Inventions list, and CES Innovation Awards.  

The agency has also been recognized by Forbes as one of the “Most Consequential Agencies” in business. 

The New York-based agency, led by Founding Partner Mohan Ramaswamy, has worked with blue chip firms and brands like Pfizer, UnitedHealthcare, Apple, Gatorade and Google. It has close to 400 employees in the U.S., Europe and Latin America.  

David Droga, CEO at Accenture Song, stated: “I have admired Work & Co’s client work, distinct model, and strong leadership for years. It's little wonder they are widely considered as one of the world's very best digital product companies. So, as Song continues to grow significantly, we will continue to bring more and more tech expertise and creative excellence into our Song family.” 

Work & Co is the latest in a series of acquisitions that Accenture Song has made recently including Rabbit’s Tale, ConcentricLife, Fiftyfive5, The Stable and Romp.  

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